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Meet the SODA Squad

Ashley Lawrence

Ashley Lawrence

Founder & Group CEO

An award-winning entrepreneur in the field of staffing, Ashley has co-founded each of the Trinnovo Group's award-winning brands. As the founder of Trinnovo Group, Ashley brought together each brand (Trust in SODA, Broadgate, DeepRec.ai) powered by our communities Women in DevOps, Ex-mil...

Oliver Perry

Oliver Perry

Managing Director

Oliver Perry is the Managing Director of all our Global Markets here at Trust in SODA. He oversees the brand across the UK, Ireland, DACH and the USA, recruiting in Software Engineering, DevOps, Cloud, Data and Creative.

Viki	Dowthwaite

Viki Dowthwaite

Associate Director for UK & European Contract Recruitment

Originally from Preston Lancashire, Viki moved to the South in 2009 for university and a career in recruitment and hasn't looked back! Viki has been working exclusively in the UK and Europe for over a decade, specialising in Digi...

Lauren Langdell

Lauren Langdell

Director (DACH) and Founder at Women in DevOps

Lauren is the Founder and Global Director of Women in DevOps.Lauren has been recruiting in the DevOps space since 2014. She has over 8 years of recruitment experience hiring DevOps and SRE engineers...

David Young

David Young

Director & Co-Founder

​David is one of our co-founders who set up Trust in Soda. "At Trust in SODA, we believe that our people play a crucial part in the successful growth of the business. We wanted to create – and now actively support – an environm...

Kendall Barnett

Kendall Barnett

Business Manager - USA

​Kendall focuses on Software Engineering positions in the US; including Front End, Back End, Full Stack, Managerial and Embedded Software Engineering positions. Kendall has a degree in Economics with minors in Accounting and Spanish from the University of New Hampshire. Since graduating, she has been working in recrui...

Adam Brinkley

Adam Brinkley

Business Manager

Adam heads up our UK&I perm team, covering the following skillsets: DevOps, Software Engineering, Data, Infrastructure, Security, Architecture, Product, Design, Sales & Marketing.“Working at SODA has been an absolute breath of fresh air. Unlike previous roles, you aren...

Gabriella Morrey-Jones

Gabriella Morrey-Jones

Business Manager - UK & EU Key Account Management

​Gabriella specialises in Contract Recruitment across the UK."Joining SODA has been my best career decision to date! Everyone here comes to work because they want to and it’s great to be a part of a business that genuinely wants y...

Daniel Mapstone

Daniel Mapstone

Executive Consultant

Daniel leads the Technology and Digital offering at Trust in SODA for DACH region. He is focused on partnering with high-growth, tech-enabled businesses. With over 7+ years of experience in this field, Daniel has extensive experience partnering with tech-enabled busine...

Billie Spencer

Billie Spencer

Senior Principal Consultant

Billie has specialised in technology recruitment for 9 years, with her expertise in Software Engineering and executive-level placements. Renowned for her ability to build strong connections with candidates and clients alike, her reputation precedes her.

Michael Antonelli

Michael Antonelli

Key Account Manager - UK & EU

​Michael is a Key Account Manager specialising in providing Technical staff on an interim basis across the

Katie Southward

Katie Southward

Key Account Manager - UK & EU

​Katie is a Key Account Manager who specialises in managing and delivering projects for some of our most important clients in the UK. Katie is responsible for developing and expanding key relationships with both new and existing clients, ensuring that we deliver exceptional talent at a mark...

Karl Perry

Karl Perry

Principal Consultant

​Karl is a Principal Recruiter specialising in Software Perm UK hiring, as well as leading our Pride in Tech community. Karl has worked on scaling teams with experience in working with early-stage startups to large-scale multinationals and consultancies. Karl completed a degree in Multimedia T...

Adam Whitehurst

Adam Whitehurst

Principal Consultant

Adam started his working career in an advertising sales role within the international financial sector. After a while, a friend recommended Adam to make the move into recruitment.Adam spent eight years at his previous compan...

Nathan Peters

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

​Nathan is from London and started his career in Digital Marketing. After completing his A-Levels in IT and enjoying 2 successful years in Sales and Business Development in Canary Wharf, he decided to move over to Cyber/IT/Tech Recruitment. Nathan has over seven years of commercial experien...

Dominika Kodadova

Dominika Kodadova

Senior Recruitment Consultant

Dom is our Senior Consultant here at SODA, as well as our UK Ambassador for Women in DevOps. Dom currently helps scale back-end engineering teams for new clients and our key accounts. Originally from the Czech Republic, Dom started her career in Fashion Desi...

Zaynab Khan

Zaynab Khan

Senior Recruitment Consultant - DACH

​Zee graduated from the University of Nottingham and jumped straight into the world of recruitment! She currently specialises in tech roles within the DACH region here at Trust in SODA and is passionate about delivering the perfect candidate and client experience.

Irfaan Choychoo

Irfaan Choychoo

Recruitment Consultant

Irfaan works in the Data space with a specific focus on Data Engineering and Data Architecture in the UK. Irfaan was born in Mauritius but grew up in the UK. After obtaining a Bachelor's degree in International Business, Irfaan found his calling in recruitment, where he now thrives as a part of the SODA squad. ​​​

Filip Szurkiewicz

Filip Szurkiewicz

Recruitment Consultant

​Filip specialises in DevOps roles across the UK and Europe. Filip grew up in North London before moving out to Hertfordshire in his early teens. After attending university in London, he kicked off his career in recruitment in Sep...

Kingsley Eze

Kingsley Eze

Associate Consultant

​Kingsley focuses on placing ERP consultants across Switzerland.Kingsley has extensive experience with customer relations, due to his time in premium hospitality. Graduating from the University of Coventry in 2023 with a bachelor’...

Jack Heath

Jack Heath

Associate Consultant

Jack focuses on appointing freelance Cloud and ERP Engineers across the Tech sector in Switzerland.Jack has a degree in Acting from The Royal Central School of Speech and Drama. After having some success on TV with the BBC, Jack focuses on transferring h...

Helena Sullivan

Helena Sullivan

Chief Marketing Officer

​​​Helena is our CMO, leading marketing strategy and delivery for all Trinnovo Group brands (which SODA is part of) globally. Her team are responsible for communities, social media, and thought leadership including events, podcasts and blogs, digital marketing, bids & tenders, and more.Helena started he...

Sean Woolley

Sean Woolley

Group Financial Controller

​In 2023, Sean joined a pivotal role at Trinnovo Group (which Trust in SODA is part of), spearheading the finance, legal, and compliance divisions. With a distinctive expertise in fostering business expansion through organic growth, acquisitions, and turnaround strategies, Sean's professional journey began with the establishment and subsequen...

Lucy Neal

Lucy Neal

Associate Marketing Director

​​Lucy is the Associate Marketing Director & Head of Thought Leadership at Trinnovo Group (which SODA is part of) and Founder of Women in DevOps, a community on a mission to close the DevOps gender gap and inspire the future leaders of the tech world. She is responsible for strategic plann...

Matthew Goddard

Matthew Goddard

Head of Legal & Compliance

Matthew heads up SODA and the wider Trinnovo Group's Legal & Compliance team for all of our brands globally. Matthew's team focus on total business protection, delivering an exceptional onboarding experience for our customers, utilising emerging technologies and integrations to improve our proces...

Micha Swallow

Micha Swallow

Learning, Development & Performance Lead

​​​Micha is our Learning, Development and Performance Lead and is involved in all of our coaching and facilitation for SODA and the wider Trinnovo Group. Micha is dedicated to creating collaborative, innovative, and top-tier learning experiences for both entry-level and seasoned consultants, spanning 12-week academies, personalised coaching, ...