Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

Need to make fast, high-quality GTM Hires? 

Connect with a go-to-market consultant

Looking for your next GTM Career?

Explore our live roles

You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

Hoxton, Greater London, South East, England
B2C Sales & Renewals Executive
🚀 B2C Sales & Renewals Executive💷 £31,500 Commission📍 London | Hybrid (60/40)We’re partnering with a values-led, fast-growing full-fibre broadband provider that’s transforming connectivity across London. With a mission to deliver GigaFast speeds directly to homes and businesses, this organisation is building a better-connected city and enabling the communities it serves to thrive.🌟 About the RoleAs a B2C Sales & Renewals Executive, you’ll play a key role in delivering a seamless customer experience across the full sales and renewal journey. You’ll handle a mix of inbound and outbound calls, manage customer email enquiries, and ensure every interaction is accurate, professional and customer-focused.This role is ideal for someone who enjoys building relationships, thrives in a fast-paced environment, and takes pride in getting the details right.🔧 What You’ll Be DoingProactively contacting prospects and existing customers to convert pipeline opportunities, manage renewals and identify upsell potentialHandling inbound customer calls relating to sales, renewals and retentionManaging customer email communications clearly and efficientlyOwning the full renewal lifecycle and ensuring customers are informed in advanceProcessing sales orders and renewals accurately, maintaining strong CRM data integrityBuilding trusted customer relationships through personalised supportCollaborating with Sales, Customer Support, Marketing, Billing and Product teamsTracking and reporting on key sales, renewal and customer satisfaction metricsUpholding high standards of professionalism across all customer interactions✅ What We’re Looking ForExperience in a sales, customer service or customer-facing roleExcellent verbal and written communication skillsStrong organisational skills and attention to detailAbility to manage multiple priorities confidentlyComfortable working independently and as part of a teamExperience using CRM systems and Microsoft OfficeA customer-first mindset with a focus on long-term relationshipsExperience with renewals, upselling or account management is a plus💷 Salary & Benefits£31,500 base salary commission25 days annual leave plus public holidaysPension schemeHealth planEmployee discounts and assistance programmesCycle to Work schemeHybrid working with flexibility built in🌱 Why Join?You’ll be joining a company guided by four core values: Fair, Excellence, Resilience and Fast. It’s an environment where people are supported, trusted and encouraged to grow, while making a real impact across London.
Robyn LinksRobyn Links
Greater London, South East, England
Enterprise Account Executive
Enterprise Account Executive (Global)📍 London (Hybrid – 3 days in office)🌍 UK, US & Europe coverage💰 Up to £100,000 base commission🗓 Start: ASAPWe’re working with a high-growth, award-winning SaaS business in the ecommerce / retail tech space that’s hiring an Enterprise Account Executive to support its continued global expansion.This is a senior individual contributor role focused on winning large, complex enterprise retail accounts across the UK, US and Europe. You’ll work closely with senior commercial leadership and benefit from established partnerships that provide warm access to some of the world’s most recognisable retail brands.The roleAs an Enterprise Account Executive, you’ll be responsible for driving profitable growth by identifying, developing and closing new enterprise customers globally. You’ll manage the full sales lifecycle - from account mapping and outbound engagement through to contract negotiation and successful onboarding.You’ll co-report into senior sales leadership across Europe and the US and collaborate closely with Growth Marketing, Business Development, Channel, Integrations and Customer Success teams.What you’ll be doingWin new enterprise retail customers globally, selling a SaaS ecommerce platformIdentify and develop new sales opportunities through partnerships and direct outbound activityOwn the full enterprise sales cycle from prospecting to signed contractNavigate complex buying processes including business cases, procurement, legal and security reviewsBuild and execute strategic account plans for target enterprise retailersPartner with Growth Marketing and channel teams on account-based engagement strategiesWork closely with Integrations and Customer Success to ensure smooth onboarding post-saleMaintain accurate forecasting, pipeline management and reportingWhat we’re looking for8 years’ experience selling software, ideally SaaS within ecommerce or retail techProven success closing complex, high-value enterprise dealsExperience managing long, multi-stakeholder enterprise sales cyclesStrong account planning and strategic selling capabilityConfident influencing senior internal stakeholders across Product and LeadershipExcellent communicator and relationship builderHighly organised, detail-oriented and commercially focusedPositive, resilient, results-driven mindset
Robyn LinksRobyn Links
Greater London, South East, England
Head of Customer Success
Head of Customer Success📍 London (Hybrid – 3 days in office)💰 Up to £100,000🗓 Start: Q1 2026We’re partnering with a fast-growing, award-winning SaaS business in the ecommerce / retail tech space to hire a Head of Customer Success. This is a high-impact leadership role for someone who wants to take an established CS function and elevate it into a scalable, best-in-class engine.You’ll lead a small but high-performing Customer Success team (with plans to grow), own the full customer lifecycle, and build the structure, rhythm and culture that ensures customers achieve measurable, long-term value.This role offers genuine scope to shape the function, influence product direction, and play a key role in the next stage of company growth.What you’ll be doingDefine CS targets, KPIs and success metrics so the team has clear direction and focusOwn customer data and performance insights to drive decision-making and improve outcomesBuild a clear, repeatable upsell and expansion engine, partnering closely with SalesLead, coach and develop the Customer Success team, creating a positive, high-performing cultureDesign and optimise the end-to-end customer journey, with strong onboarding and activationManage and strengthen relationships across SMB to enterprise customers, reducing churn and driving retentionAct as the voice of the customer, working closely with Product and Engineering on roadmap decisionsImprove CS processes, tooling and automation to support scaleWhat we’re looking forProven experience leading and scaling Customer Success teams in a SaaS or tech-led environmentStrong background managing complex client relationships, renewals, churn prevention and account growthComfortable building structure where needed: lifecycle management, playbooks, reporting, KPIs and toolingData-driven, with the ability to turn insights into actionConfident partnering cross-functionally with Product, Engineering and SalesTechnically confident and quick to pick up new platformsAn excellent communicator: clear, calm, credible and trustedHighly organised and able to juggle multiple prioritiesExperience in ecommerce, logistics, retail tech or carrier-led environments is a bonus, not essentialA genuine passion for people leadership, coaching and team developmentTech & tools (current stack)HubSpotJira & ConfluenceGoogle WorkspaceSlackFigmaWays of workingThis is a hybrid role, with a minimum of 3 days per week in the London office. Face-to-face collaboration is important as the business continues to scale.What’s in it for you25 days holiday bank holidays, increasing to 30 days with serviceEnhanced paid parental leaveWork Outside the Office (WOO) – up to 2 weeks per yearPension contributionA high-quality, central London office designed for collaboration and creativityReal influence, visibility and opportunity for long-term growth
Robyn LinksRobyn Links
Remote work, England
Marketing Manager
Marketing Manager – HIRING ASAP Start date: ASAP Duration: 12 Months Location: Remote - Have to be UK Based Rate: £300 – £400 per day PAYE Summary: In this role, you will support our media planning and execution efforts, working closely with cross-functional teams to deliver impactful campaigns.Skills:Minimum of 6 years’ experienceProven experience in media planning and management, preferably within a large technology or digital environment.Strong analytical skills with the ability to interpret data and generate insights.Excellent communication and collaboration abilities.Proficiency with media planning tools and platforms.Ability to work independently and manage multiple projects simultaneously.Planning and running campaigns - Project management experience.Media expertise and knowledgeSomeone who can build out best practices, Process improvements, process building and project insights.Responsibilities:Develop, implement, and optimize media strategies across various channels to achieve campaign objectives.Collaborate with internal teams and external partners to ensure seamless campaign execution.Monitor, analyze, and report on campaign performance, providing actionable insights.Manage media budgets and ensure efficient allocation of resources.Stay current with industry trends and best practices in media planning and buying.
Nathan Peters Nathan Peters
London, Greater London, South East, England
Senior UX Engineer
Senior UX EngineerWe've just had a brand new role go live with one of our exclusive partner who are an exciting new start-up in the AI space. They're looking for an experienced UX engineer to be a leader of their design function and be a technical decision maker on their new projects with enterprise clients. It's a perfect time to get involved where you'll join a company poised for an extended period of growth and be in there to help build from the ground up. Required skills: Previous experience in a start-up or smaller business where you collaborate regularly with cross functional teamsStrong understanding of design principles - apple-esque design styleExperience with FigmaExperience with HTML/CSS/JavaScript/React would be a plusExcellent communication skills and a strong track record of working closely with senior stakeholdersThis will be a hybrid role in central London. If you think it could be a good fit for you, send across your CV immediately or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
London, Greater London, South East, England
Product Marketing Manager
Product Marketing Manager – HIRING ASAPStart date: ASAP Duration: 12 Months Location: Remote Rate: £400 – £550 per day PAYE Summary: This person will be responsible for driving successful market entry and accelerating growth across international markets for our growing portfolio of wearables. They will serve as the central lead for global expansion initiatives—owning go-to-market strategy, execution, and performance in partnership with regional and cross-functional stakeholders. To be successful, the candidate will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies. Skills:8 years’ experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consultingCombination of strategic product marketing experiences and hands-on tactical executionExperience with customer research and proficiency in using data and insights to inform product and GTM strategy.Experience working in a cross-functional capacity within a fast-paced, changing environment.Experience delivering product launch results with internal and external partners including product, sales, marketing, comms, partnerships, legal and policy.PMM experience within hardware at Meta or Apple/google/ Amazon (launching iphone, google nest etc)International work expanding the product in different countries.Strategic background - strategic go to market strategy and market nuance experience.Operational excellence and process improvementsResponsibilities:Partner with research teams to gather market, category, channel, and audience insights to inform launch and growth tactics for a specific market.Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative.Define prioritization, strategy, roadmap, and success metrics across a range of cross-functional business initiatives to achieve sales and engagement / retention.Own and operationalize a clear go-to-market strategy for new market launches, bringing a clear point of view to the team, and informing strategic decisions and tradeoffsIdentify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets.
Nathan Peters Nathan Peters
Greater London, South East, England
Creative Program Manager
Creative Program Manager – HIRING ASAPStart date: ASAP Duration: 12-month contract Location: Hybrid working in London office.Rate: £350 - £500 per day PAYE SummaryWe’re seeking a highly skilled Creative Program Manager for a temporary assignment based in London, UK. This role supports the evolution of our clients’ global Advertiser video education and co-production program, driving operational excellence, optimizing processes for speed and efficiency, and ensuring seamless communication and coordination across global vendors, external clients, and creators. The Program Manager will work closely with internal teams, external.Key SkillsCommunication: Excellent written and verbal communication skills for working with clients, vendors, and internal teams. AI & Creative Problem Solving: Enthusiastic about using AI tools to solve problems and improve program efficiency.Strong understanding of digital marketing strategies, Meta platforms, and online advertising—especially using Instagram (IG), influencer/creator marketing, and success metrics.Project & Program Management: Experience managing global programs, vendors (including 3rd party/3P vendors), slot booking, scheduling, and resource allocation.7 years’ experience in program management and development, ideally within digital marketing, creative industries, or global client-facing services.Deep understanding of digital marketing strategies, Meta platforms, and online advertising.Demonstrated expertise in agile workflows and mobile-first content creation.Strong background in project and program management, including vendor management and resource allocation.Ability to optimize processes, templatize solutions, and create scalable toolkits.Experience scaling solutions and tracking progress with project management tools and roadmaps.Solid financial acumen in budgeting and business reporting.Excellent written and verbal communication skills; ability to present to diverse audiences.Enthusiasm for using AI tools to solve problems and enhance program outcomes.Experience building creative solutions within the production industry, managing strategic operations, and presenting business reports.Ability to manage complex projects with multiple stakeholders and vendors.Proven leadership, organizational, and executional skills in high-pressure, time-sensitive scenarios.Nice to have skills.Skilled in online advertising using Instagram, influencer/creator marketing, and measuring success metrics. Experience onboarding and integrating AI tools into workflows.Familiarity with global data management and reporting systems. Ability to manage complex projects with multiple stakeholders.Good understanding of how AI is affecting the creative landscape.Need to be confident with holding the line where it matters.
Nathan Peters Nathan Peters
Greater London, South East, England
UX Researcher
UX Researcher – HIRING ASAPStart date: ASAP Duration: 10-month contract Location: Hybrid working in London office.Rate: £350 - £500 per day PAYE SummaryWe’re seeking a UX Researcher to support our clients’ product teams in delivering user-centred solutions. This contingent role offers the opportunity to collaborate with cross-functional partners, conduct research, and provide actionable insights to inform product development.ResponsibilitiesDrive end-to-end research projects, from scoping to analysis.Design and execute qualitative user research studies to inform product decisions.Analyse research data and synthesize findings into clear, actionable recommendations.Run usability testing programs in close collaboration with other UX ResearchersCollaborate with product managers, designers, and engineers to integrate user insights into the development process.Present research findings to stakeholders in a clear and compelling manner.Key SkillsProficiency in a range of research methodologies (e.g., interviews, usability testing, concept evaluation).Strong analytical, communication, and presentation skills. - Ability to work independently and manage multiple projects simultaneously.3-5 years of experience conducting user research in a technology or product-focused environment.Bachelor’s degree in human-Computer Interaction, Psychology, Social Sciences, or a related field.Ability to work independently and manage multiple projects simultaneously.Must be authorized to work in the United Kingdom.Nice to have skills.Previous experience in rigorous usability testingPrevious experience working in the reality labs.
Nathan Peters Nathan Peters
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve was experiencing serious growth and had no talent or HR function. Trust in SODA (part of Trinnovo Group) started with recruiting the HR team and then became the talent function. Setting the strategy for all five of their businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited in 38 roles across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK.

One of the most important requirements to our client was speed of delivery, and the SODA team have delivered every time. Our EHS solution streamlines the recruitment process to secure business-critical hires faster.

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Oliver Perry

Managing Director

Ryan Hill

Sales Director

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Jacques Dondoua

Senior Consultant - GTM