Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

Carlisle, Cumbria, North West, England
Digital Product Owner
Digital Product Owner Location: Hybrid | 2–4 days onsite p/m in Carlisle, Cumbria Contract: Inside IR35 / FTC option until March 2027 Rate: Up to £500/day (Inside IR35) We are seeking a Digital Product Owner to play a pivotal role in a large-scale transformation programme. This role is critical in delivering the digital elements of transformation, ensuring the successful balance of customer experience, business delivery, and colleague engagement. As part of the Transformation team, you will take ownership of the digital product journey across Account Opening, Online Banking, Mobile, and Open Banking. You will define and deliver requirements end-to-end, shaping digital customer journeys and ensuring delivery in line with regulatory standards and business goals. Key ResponsibilitiesOwn the delivery of all digital requirements within the transformation programme.Work closely with other Product Owners to align interdependencies across digital banking products and services.Take requirements through design, build, and implementation, providing clear vision and direction.Act as the key liaison between stakeholders, end users, and delivery teams.Champion a customer-centric approach in product development and transformation.What We’re Looking For5 years’ experience in digital product management, ideally in banking or financial services.Recent experience delivering Open Banking initiatives.Proven track record in digital transformation and change management.Strong knowledge of both Agile and traditional delivery methods.Excellent communication, stakeholder management, and influencing skills.Strong analytical, problem-solving, and project management abilities.If you are a Digital Product Owner with recent Open Banking experience and a passion for delivering exceptional customer journeys, we’d love to hear from you.
Michelle Sutherland Michelle Sutherland
Dublin, County Dublin, Ireland
Pre-Sales Solution Consultant
Pre-Sales Solution ConsultantWe've just had a great opportunity go live with one of our SaaS clients. They're a successful local business who have been consistently expanding over the last few years and they're looking for a new hire on their pre-sales team. This is an ideal opportunity for someone looking to build a career in the pre-sales space with the chance to join a business that will offer them a clear career progression path and invest in helping them move up within the business. You'll be working 1 to 1 with an experienced pre-sales consultant benefiting from their experience and partnering with them on client demos and presentations. Key elements of the role: Customer Engagement and WorkshopsSolution Design and ArchitectureCollaboration and CommunicationTechnology Awareness and InnovationProfile Requirements: 2-3 years experience in a similar role in a tech focused business (SaaS sector would be a big plus)A technical background would be beneficialExperience with Tenders or at least an understanding of Tender processesKnowledge/experience of the EdTech space would be a huge bonusExcellent communicator comfortable presenting face to face with customersIf you think this could be a good fit, drop your CV across or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
Hounslow, Greater London, South East, England
Rewards Advisor
Reward Advisor – Aviation Industry Location: London (Hybrid) Contract Type: 18 month FTC, Full-time (40 hours per week, Monday – Friday) We are seeking a Reward Advisor to join a leading organisation within the aviation sector. This role will play a key part in shaping and supporting a continuously evolving reward framework, ensuring compensation and benefits programmes are aligned with business and people objectives. You will work closely with People Services, Employee Relations, Organisational Effectiveness, Talent & Performance, Resourcing, and Business Partnering teams, providing expert guidance on all aspects of reward. Key Responsibilities:Support delivery of multiple reward initiatives, projects, and annual compensation cycles.Manage day-to-day operations for compensation and benefits plans across multiple entities.Conduct job evaluations, benchmarking, and market analysis to ensure competitive offerings.Collaborate with stakeholders to resolve reward-related queries in a timely and professional manner.Support benefit renewals, communications, and colleague engagement initiatives.Produce regular reports for internal governance, including RemCo and pay gap reporting.Continuously seek improvements to reward processes, policies, and governance.About You:Experience in a reward-focused role, ideally within a complex, fast-paced environment.Strong Excel skills with the ability to analyse and present data.Exceptional attention to detail and organisational skills.Excellent stakeholder management and communication abilities.Knowledge of job evaluation tools (e.g., Willis Towers Watson) desirable.Experience with Oracle or flexible benefits platforms beneficial.Why Join: This is an exciting opportunity to contribute to a high-profile business in the aviation sector, influencing reward strategy and enhancing the colleague experience. You’ll work with a passionate team dedicated to delivering excellence and innovation.
Robyn LinksRobyn Links
Hamburg, Germany
Marketing Analyst
We’ve partnered with a market-leading digital business behind some of Europe’s biggest lottery, charity raffles, and e-commerce gaming platforms — combining technology, marketing, and data to reach millions of users across Germany.They’re now looking for a Marketing Data Analyst to help elevate how they measure and optimise marketing performance. You’ll lead work on Marketing Mix Models, multi-touch attribution, and incrementality testing — helping ensure every euro of media spend is working as hard as it should.📍 Location: Hamburg / Berlin (Germany-based, 1x/month in office)Salary: €60-80k- Dep on Experience!What You’ll DoBuild and refine MMM and attribution models across all major marketing channelsRun incrementality tests, geo-experiments, and holdouts to measure true impactTurn data into actionable insights for smarter media planning and budget allocationCollaborate with teams across CRM, performance, finance, and data engineeringPartner with vendors like Meta and Kantar on measurement and validationCreate dashboards that help teams understand performance and make informed decisionsWhat We're Looking For4–6 years in marketing analytics, ideally in e-commerce or digital consumer productsStrong skills in Python or R, and SQLProven experience with MMM, attribution modelling, and performance analysisSolid grasp of causal inference, experimentation, and regression techniquesComfortable working across multiple marketing channelsClear communicator who can explain data to non-technical teamsSound like your kind of challenge? Apply now!
Ryan HillRyan Hill
Greater London, South East, England
Change Delivery Manager
Job Title: Change Delivery Manager Location: London / Hybrid Contract: Permanent About the Company We are a fast-growing, innovation-led organisation focused on delivering meaningful change through smart processes and empowered teams. Our culture fosters accountability, curiosity, and continuous learning, with a strong emphasis on collaboration and impact. Role Overview We’re seeking a Change Delivery Manager to lead the delivery of strategic projects and continuous improvement initiatives across the business. Managing a team of three Continuous Improvement & Change Analysts, you will ensure the effective and timely delivery of multiple workstreams, fostering strong collaboration between business, change, and technology teams. You’ll also oversee change communications and coordinate an engaged network of change champions, ensuring alignment, transparency, and commitment to change activities across the organisation. Key Responsibilities Team Leadership & Delivery OversightLead and develop a team of three Change & Continuous Improvement Analysts, enabling them to deliver change initiatives with confidence.Manage multiple concurrent change projects, ensuring alignment with objectives, timelines, and business priorities.Stakeholder CollaborationAct as a bridge between business, technology, and data teams to ensure shared understanding and joint ownership of outcomes.Build trust and alignment with key stakeholders to embed change effectively.Change Communication & AdvocacyCreate and deliver clear, targeted change communications for internal audiences.Coordinate and motivate a network of change champions to support initiatives and feedback processes.Planning, Governance & ReportingDevelop and manage change roadmaps aligned with delivery timelines.Work with technical teams to break down requirements, plan resources, and track delivery.Monitor risks, manage dependencies, and report progress to senior stakeholders.Culture & Ways of WorkingPromote a delivery-focused culture underpinned by curiosity, adaptability, and proactive problem solving.Thrive in fast-paced environments, adapting quickly to evolving priorities.Contribute ideas and best practices to enhance the change management approach.Candidate ProfileStrong experience delivering change projects and continuous improvement initiatives.Proven team management and development skills.Ability to work confidently across business and technical contexts.Excellent written and verbal communication skills for clear, persuasive internal messaging.Skilled at stakeholder management across multiple business functions.Comfortable navigating dynamic, fast-changing environments.Knowledge of change management frameworks and project delivery methodologies.Experience in financial services is advantageous but not essential.
Robyn LinksRobyn Links
Greater London, South East, England
Head of Direct Revenue Operations
Head of Direct Mail / Revenue Operations – FTC (9–12 Months) Location: London – Hybrid (3 days in office, early finish Fridays) Start: September – November 2025 Reports to: Senior Leadership Team Contract: Fixed Term (9–12 Months) with potential to go permanent About the Company A fast‑growing, data‑driven marketing and technology business is seeking an experienced Head of Direct Mail / Revenue Operations to help drive growth during an exciting scale‑up phase. The company blends advanced analytics, marketing strategy, and AI‑powered tools to deliver measurable ROI for major brands and high‑growth businesses. The Role We are looking for a commercially‑driven leader to take ownership of the revenue function, with a particular focus on the Direct Mail channel, during a critical phase of expansion. You will be responsible for optimising the sales cycle, identifying new opportunities, and ensuring revenue targets are exceeded. Leading a talented team of four (two Account Directors and two Senior Account Managers), you will create a high‑performance environment that delivers both new business growth and strong client retention. Key ResponsibilitiesOwn and optimise the full revenue lifecycle, from lead generation to deal close.Coach, develop, and inspire your team to achieve and exceed growth targets.Collaborate with marketing and leadership to identify new verticals and revenue streams.Implement predictable pipeline management with accurate forecasting and attribution.Shorten the sales cycle by removing bottlenecks and refining value propositions.Develop scalable processes, playbooks, and frameworks for revenue growth.Provide clear, data‑driven performance reporting to the senior leadership team.Leverage tools such as HubSpot, LinkedIn, and automation platforms to improve transparency and efficiency.What We’re Looking ForProven experience in business development, client services, or commercial leadership roles—preferably within marketing, data, or direct mail.Strong understanding of B2B sales cycles and enterprise account management.Track record of leading high‑performing teams and delivering commercial results.Strategic thinker with a hands‑on approach to operational execution.Experienced in CRM management, pipeline forecasting, and performance analytics.Comfortable working in a high‑growth, entrepreneurial environment.Excellent communicator with strong stakeholder management skills.Why Join?Take a pivotal leadership role shaping the growth strategy for a cutting‑edge marketing and data business.Work closely with senior decision‑makers in a role with real influence.Join a collaborative, innovative team environment.Hybrid working with three days in the office and early‑finish Fridays.
Robyn LinksRobyn Links
London, Greater London, South East, England
Marketing Associate
Marketing Associate – HIRING ASAPStart date: ASAP Duration: 6-month initial contract Location: 3 days in London office & 2 days working from home.Rate: £300 - £400 per day PAYE Summary Our client is looking for an experienced marketer to support our influencer marketing leads for Reality Labs internationally, with a focus on Wearables. You will need to have a deep understanding of the international Creator / Influencer landscape, consumer segmentation, insights and country-level cultural trends, as well as experience working with global & local XFN teams to launch successful and innovative Influencer campaigns, delivering against commercially oriented marketing goals and strategies etc and applying analytical rigor to inform breakthrough campaigns. The ideal candidate will thrive in an agile and fast-paced role, working at the intersection of creativity and culture, creating campaigns that push the boundaries and expression of Meta Glasses, e.g. Ray-Ban Meta and Oakley Meta, in turn driving brand and product advocacy. Coordinating the most effective blend of paid, earned and owned for Influencer. This role will be responsible for driving our clients’ success internationally and in support of the International Marketing leads. In executing our clients’ influencer marketing strategy, you will have the scope to creatively insert Meta Glasses into international cultures. We’re looking for someone with a track-record of developing effective strategy grounded in audience insights and local culture most importantly someone who lives and breathes social and is always on top of the next big trend. As the Influencer Marketing Manager, Wearables International, you will be representing the voice of our clients’ audiences in our marketing agenda. You will have proven experience managing creative development, production partners and cross-functional (XFN) projects. You will focus on delivering successful influencer strategies, while seeking to insert Meta Glasses seamlessly into the cultural conversation.ResponsibilitiesSupport the growth and development of a locally resonant influencer strategy established by leads, that is driven by audience insight and ladders up to international marketing objectives.Strengthen our influencer presence and insert Meta Glasses into international culture, building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach our audiences.Manage key agency relationships across markets, to develop best in class local influencer campaigns.Work cross-functionally to create insightful briefs drawing on different sources of insight and knowledge to create influencer campaigns which amplify and work in tandem with paid media activity, driving increased engagement and lifts in key sentiment metrics.Partner with the Media team to coordinate the most effective blend of paid, earned and owned to achieve the defined brand sentiment goals.Work in partnership with analytics teams to quantify the impact of influencer marketing activities.Partner with Integrated Marketing, Insights, Decision Science, and Comms teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results.Analysis of cultural, community, media, and market trends to inform strategic and creative development for content. Key Skills 7 years’ experience in social and influencer marketing (creative/content/social agency experience preferred).Deep and current understanding of international culture, specifically in the creator/influencer landscape.Experience working cross-functionally with a geographically dispersed and multi-disciplinary group on the development of marketing strategy, plans, and execution.Experience developing influencer strategies and campaigns at well-established brands.Proven strategic ability to design and deliver impactful social/influencer marketing solutions. Helping consumer-facing brands enter culture through local insights and trends translated into effective social/influencer campaigns. Top 3 Must-Have Skills Direct influencer marketing experienceXFNInternational marketing experienceFace to face creator experience
Nathan Peters Nathan Peters
County Dublin, Ireland
Business Analyst
Business Analyst (SaaS)We've had a brand new role just go live today with one of our Dublin based clients looking for a Business Analyst who specialises in B2B SaaS environments. Working closely with their Product Manager you'll be focusing on shaping their product and business strategy. You'll need to be someone comfortable communicating and collaborate with cross-functional teams to improve process and measure performance across their SaaS platform. Key Requirements: Degree in Computer Science or other relevant discipline5 years experience as a BA in a SaaS tech businessStrong SQL SkillsExperience with one or more of Power BI, Tableau, Looker etcExtensive knowledge of Agile Methodologies (SCRUM preferred)Experience in product analytics and supporting agile development teamsExperience working with large datasets and exposure to statistical modelling and forecastingComfortable presenting to senior stakeholdersThis is a hybrid role based in Dublin.If you're experienced in SaaS businesses and feel this could be the best next step in your career, drop your CV across or contact Adam Whitehurst at Soda for more info.
Adam Whitehurst  Adam Whitehurst
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve are building the first-ever super app designed exclusively for sports fans, turning passion into rewards. ComAve is redefining what it means to be a fan, blending technology, gamification, and loyalty rewards to create a one-of-a-kind ecosystem where fans always win

After landing £100m in funding, they were experiencing serious growth and had no talent or HR function. Trust in SODA started with recruiting the HR team and then became the talent function. Setting the strategy for all five of the Comave businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK. Following the successful completion of multiiple placements, we are delighted to now be supporting Comave in North America and South America. 

One of the most important requirement to Comave is speed of delivery, and the SODA team have delivered every time. In addition we have supported with an EOR Solution, and implemented a Workable ATS for the team there. 

 

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Oliver Perry

Managing Director

Ryan Hill

Sales Director

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Tiisetso Richards

Senior Recruitment Consultant