Go to Market

From Strategy to Sustainable Growth – Expert Go-To-Market Recruitment for Sales, Product, & Marketing Teams

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You've poured your time and energy into building an incredible product. Now it's time to get it in front of the right people. Whether you're building a market-launch strategy or expanding into new territories, you'll need a dependable Go-to-Market team to realise your vision. 

This means finding people who can: 

  • Develop and deliver product strategies that scale with your business
  • Read your market like a second language
  • Identify and open customer segments in new geographies
  • Differentiate your brand in a sea of competitors
  • Discover your product/market fit
  • Build revenue engines that maintain momentum

At Trust in SODA, we're here to find those people for you. Our go-to-market recruitment specialists have the network and know-how to return the speed and precision to your hiring process, so you're not stuck watching critical roles go unfilled. 

We know it’s difficult to find the right people in fast-moving, highly uncertain markets. Between an influx of applications and tight deadlines, pinpointing your person is harder than ever.

That’s why we’ve been building a global community of sales, product, and marketing talent for over a decade. It’s this network that’s helped us fill more than 2000 roles for over 500 businesses, from ambitious start-ups to some of the world’s biggest brands.

Our reach is global, with on-the-ground expertise in the UK, US, Ireland, Switzerland, and Germany, supporting appointments at all levels, from C-suite leadership to go-to-market strategy consultants.

For candidates, that means you get unparalleled access to exceptional go-to-market jobs, careers that give you the chance to make an impact. Whether that’s guiding market launches, scaling products globally, or working at the forefront of technological innovation, we can connect you with opportunities that are often shared exclusively with Trust in SODA.

Ready to Make Your Next Move?

Whether you’re hoping to hire your next go-to-market specialist or you’re looking to start a rewarding new career, Trust in SODA can help you get there. Let us know what you need, and one of our consultants will get back to you as soon as possible: enquire.

LIVE JOBS

Glasgow, Glasgow City, Scotland
Restructuring & Recovery Advisor
Restructuring & Recovery Advisor | Glasgow / Edinburgh Are you ready to take full ownership of insolvency cases — not just a small piece of the process?  Broadgate Search is partnering with a highly respected UK professional services firm seeking ambitious Restructuring & Recovery professionals who want real responsibility, meaningful exposure, and genuine progression.  This is not a siloed role. You will manage cases end-to-end, working closely with senior leadership and gaining exposure to a diverse and often complex portfolio. Why This Role Stands OutFull lifecycle case ownership from appointment through to closureDirect exposure to directors, creditors, and key stakeholdersOpportunity to work on varied and technically challenging assignmentsA collaborative, hands-on team environmentThe chance to build your commercial acumen by contributing to business developmentIf you're looking to move away from repetitive, process-driven work and into a role where your judgement, technical skill, and communication ability truly matter, this is an excellent opportunity. What You’ll Be DoingManaging a portfolio of insolvency cases independentlyPreparing statutory reports, valuations, and technical documentationApplying insolvency legislation in practical, commercial scenariosLeading stakeholder conversations, including difficult or sensitive situationsSupporting Licensed Insolvency Practitioners in maximising recoveriesEnsuring compliance, accuracy, and high-quality case deliveryIdentifying and contributing to new business opportunitiesWhat We’re Looking ForExperience managing insolvency cases end-to-endStrong working knowledge of insolvency legislationConfident communicator, able to handle challenging conversationsHighly organised with excellent attention to detailDesirableScottish CPI qualification (or working towards it)Experience with IPS SQL or IPS CloudPrevious restructuring experienceThis is an excellent opportunity for an Advisor ready to step up, or an experienced insolvency professional seeking greater autonomy and exposure.
Nathan Peters Nathan Peters
Glasgow, Glasgow City, Scotland
Commercial Executive
Sales Development Representative (SDR) Glasgow | Hybrid Working We’re working in partnership with a dynamic, growth-driven professional services firm looking to appoint a talented Sales Development Representative to join their established Lead Generation team. This is a high-impact role suited to a confident outbound sales professional who thrives on opening doors, building senior-level relationships and directly influencing revenue growth. You’ll sit at the forefront of the firm’s commercial strategy, playing a key role in driving pipeline and supporting continued expansion across Scotland. If you enjoy meaningful conversations over transactional selling — and want your performance to be visible and valued — this could be the opportunity for you. The Role As an SDR, you’ll act as the first point of contact for prospective clients, creating opportunities through intelligent outreach and targeted engagement. You will:Execute strategic outbound campaigns across carefully mapped target marketsEngage senior decision-makers including CEOs, MDs, CFOs and business ownersConvert inbound enquiries into well-qualified commercial opportunitiesIdentify client needs and position relevant services effectivelyQualify prospects against agreed criteria and secure high-quality meetings (virtual and in-person)Maintain accurate CRM records to ensure full visibility of activity and pipelineSupport follow-up communications and nurture activitySpot cross-service opportunities and add commercial value wherever possibleEnsure seamless handover of qualified opportunities to Business Development and service teamsYour contribution will directly influence pipeline strength and revenue performance. What We’re Looking ForMinimum 3 years’ experience in an SDR, BDR or outbound lead generation roleProven background in B2B sales, ideally within professional or financial servicesStrong track record of booking high-quality meetings with senior stakeholdersConfident, credible communication style with excellent objection-handling abilityComfortable working to targets in a structured, performance-driven environmentExperience using CRM platforms and modern sales toolsHighly organised with strong time management skillsSelf-sufficient yet collaborative in team environmentsPersonal Attributes for SuccessCommercially aware and naturally curiousEnergetic, proactive and resilientResults-driven with strong personal accountabilityProfessional, articulate and relationship-focusedDetail-oriented with a strong follow-through mindsetThis is a fantastic opportunity to join a firm with strong market presence, clear growth ambitions and a culture that values performance and initiative. If you’re ready to take ownership of your pipeline and make a tangible commercial impact, we’d love to speak with you.WHY TOP TALENT CHOOSES THIS FIRM This is more than a professional services firm. It is a place where ambitious professionals build careers with momentum, purpose, and longevity. If you want to do work that genuinely matters, be trusted with responsibility early, and grow alongside people who are both highly capable and genuinely approachable, this firm stands out. → Accelerated careers without corporate drag Progression is based on impact, not tenure. Individuals are trusted to lead, influence client outcomes, and shape strategy far earlier than in traditional firms. There is real autonomy here, supported by senior leaders who actively invest in development and long-term success. → Work that stretches you – with clients who value expertise You’ll work with ambitious, growth-focused clients who see the firm as a strategic partner, not a commodity. This means exposure to complex challenges, senior-level engagement, and opportunities to develop strong commercial judgment alongside technical capability. → A culture built on trust, not hierarchy High standards sit alongside a refreshingly down-to-earth culture. People collaborate, share knowledge openly, and support one another. Leadership is visible, accessible, and genuinely invested. Individuals are recognised, listened to, and valued. → A modern, future-focused firm From flexible working and technology investment to launching new service lines and supporting innovation, this firm is growing with purpose. People are encouraged to contribute ideas and help shape the business’s future. → Values you can feel every day The firm’s values are evident in how people treat one another, how success is celebrated, and how wellbeing, inclusion, and performance are balanced in practice. In short, if you are looking for: • Faster progression with meaningful responsibility • Smart, supportive colleagues who care about quality and outcomes • Challenging, impactful work with clients who value your expertise • A workplace where your voice truly matters  …this is a place to build a career you can be proud of – professionally and personally.
Nathan Peters Nathan Peters
London, Greater London, South East, England
Client Solutions Manager
Client Solutions Manager Location: Brock Street – 3 days in office and 2 days WFHDuration: 12 monthsStart Date: ASAPPay rate: £350 - £475 per day PAYE  The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions. This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for Facebook, Instagram, Meta’s advertising solutions and the overall marketing/tech ecosystem.Minimum qualifications5 years of experience in ad sales, marketing, media, and/or consultingExperience working effectively in a team, with cross-functional teams and with multiple layers within the organization (internally and externally)Demonstrated experience with digital media platforms, advertising metrics, and industry trends (Direct Response marketing, brand marketing, data and technology solutions, ad-tech, partnerships)Experience working with numbers, analyzing large datasets and delivering actionable insightsExperience working directly in marketing, media and/or consulting firmsCan lead multiple cross-functional projects with a high attention to detailSelf-starter and capacity to work independently with high intensity and urgencyCan travel as needed for client and partner meetingsFluency in EnglishResponsibilitiesTrack record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigorIdentify, create, and implement marketing solutions grounded on achieving measurable business results for our clientsDevelop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisersWork with businesses to understand their objectives and develop the Meta strategy in partnership with the Client Partner, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendationsProvide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clientsProject Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations)
Nokwanda KhanyileNokwanda Khanyile
Greater London, South East, England
Commercial Product Manager
Commercial Product Manager| London | German business fluent | Equity from day one | £55k to £80kYou have the grades. Maybe a top internship. Maybe a consulting offer.But do you really want to spend three years polishing slides before owning anything?This is a faster path.You will join a growing AI SaaS company working with large industrial clients across Europe. The software helps enterprises decide what to sell, who to sell to and how to optimise commercial workflows using advanced analytics.From early on, you are trusted with real responsibility.Your first 12 monthsRun workshops with enterprise clientsCoordinate implementation across multiple countriesAnalyse commercial datasetsFeed insights directly into product improvementsOwn one enterprise client or multiple countries independentlySuccess means full client ownership within a year.You will not sit in the background for three years. You will be front facing, learning how enterprise software is delivered and monetised.Why join this over a big consultancyDirect impact on enterprise revenueExposure to founders and senior decision makersBlend of strategy, product, tech and commercialEquity from day oneVisa and relocation support to LondonPrivate healthcareNo bureaucracy and no waiting for promotion cyclesThis environment is intense and hands on. Expectations are high. So is the upside.What you needBusiness fluent GermanStrong academic backgroundAnalytical confidenceCuriosity around data and systemsAmbitionIf you want to accelerate your career by years, not months, apply now.
Georgina NettletonGeorgina Nettleton
Greater London, South East, England
Senior Commercial Product Manager
Senior Commercial Product | London | German business fluent | Equity from day one | £80k to £120kYou have done the strategy work. Built the models. Presented to senior stakeholders.Now you want to own the numbers, not just recommend them.This is your move from consulting into a profitable AI SaaS company working with large industrial enterprises across Europe. The product is live, revenue generating and used by multi country clients to optimise commercial performance.You will own 2 to 3 enterprise customers end to end.No shadowing. No endless steering decks. Real accountability.What you will actually doLead multi country rollouts for large industrial clientsDrive measurable P and L impact across pricing, portfolio and sales workflowsManage 1 to 2 junior hires as the team scalesWork directly with foundersTranslate customer insight into product directionSplit your time roughly across customers, product and internal leadershipWithin 12 months you will fully own multiple enterprise accounts, have strong executive relationships and be able to point to clear commercial impact you personally drove.Why this is better than staying in consultingYou do not advise and walk away. You implement and see revenue move.You get equity from day one with a four year vest and one year cliff. No bad leaver clawback.The company is profitable and not operating under short term VC pressure.There is a clear leadership path as the German speaking pod scales with multiple hires planned.Relocation to London is fully supported including visa and financial support if required.Non negotiablesBusiness fluent GermanLondon based or willing to relocate2 to 3 years at MBB or strong Tier 2 consultingStrong academicsComfortable working with data and technical workflowsTravel is light at 1 to 2 client visits per month with heavier travel once per quarter.If you are ready to trade slide decks for ownership, apply now.
Georgina NettletonGeorgina Nettleton
London, Greater London, South East, England
Campaign Manager
Campaign Manager – HIRING ASAP Start Date: ASAPDuration: 12 MonthsLocation: RemoteRate: £300 - £450 per day, on a PAYE Model Responsibilities:The Campaign Manager is responsible for the campaign prep, activation, active health, optimisation, and performance of campaigns during flighting.This role leverages automation, tracking infrastructure, AI, and data-driven insights to monitor, optimize, and report on live campaign performance, ensuring quality and driving cross-functional collaboration for continuous improvement.This is a role with high levels of engagement with agencies, marketing leads & XFNs.The expertise we are looking for:5-6 years’ experience needed.Previously worked with Big Tech companiesProject management skillsMedia planning, analytics
Nathan Peters Nathan Peters
Greater London, South East, England
Sales Director
Role: Sales Director Reporting to: Director, Services for Market Research Location: Central London officeThe Company This organisation is a leading European provider of market research services, customer engagement solutions, and loyalty programmes. With data at the core of its strategy, the company supports many of Europe’s largest brands and research agencies. The Market Research Services division is the largest within the business and operates proprietary research panels across multiple European countries. The company supplies respondents for online research studies to a wide range of market research buyers. Following significant growth and several recent European acquisitions, the company is now seeking a new Sales Director to join its UK team. The Job Key Responsibilities New Business Development – 50%Sell proprietary research panels across an assigned territory to buyers in Market Research, Media, PR, Advertising, and Communications.Consistently achieve individual sales targets and objectives.Present solutions to clients and prospects, quickly growing a strong portfolio.Attend relevant industry events and conferences within the UK.Stay up to date with new products, market trends, and competitive developments.Account Management – 50%Manage and grow an existing portfolio of clients.Handle client requests, assess feasibility, and prepare proposals.Work closely with Project Managers to ensure timely and accurate delivery.Upsell services and expand revenue across the client base.Present new offerings, products, and capabilities to existing accounts.And You You will have 5–7 years of relevant sales experience within the market research services industry, with strong industry connections and a proven track record. Experience in selling multi-country studies is advantageous. You are highly motivated, target-driven, and collaborative. Given the high level of client interaction, excellent communication skills are essential. You should be able to manage multiple priorities in a fast-paced environment and remain calm under pressure. Key skills required:Strong time management, including prioritisation and delegationLeadership and team managementFlexibility and openness to cross-functional feedbackAbility to monitor performance against targetsExcellent negotiation skillsPlanning and forecasting abilityOutstanding communication and interpersonal skills
Georgina NettletonGeorgina Nettleton
London, Greater London, South East, England
Senior UX Engineer (AI Start-Up)
Senior UX Engineer (AI Start-Up)We've just had a brand new role go live with one of our exclusive partner who are an exciting new start-up in the AI space. They're looking for an experienced UX engineer to be a leader of their design function and be a technical decision maker on their new projects with enterprise clients. They are looking for people who are passionate about UX. People who want to tell a story and want to see the long term impact their products and designs can have on their customers. It's not just about following a brief, it's about buiding someting that is going to change how their customers work day-to-day in their business. It's a perfect time to get involved where you'll join a company poised for an extended period of growth and be in there to help build from the ground up. Required skills: Previous experience in a start-up or smaller business where you collaborate regularly with cross functional teamsStrong understanding of design principles - apple-esque design style - MUST be able to point to examples in your portfolio showing this style of design workExperience with FigmaExperience with HTML/CSS/JavaScript/React would be a plusExcellent communication skills and a strong track record of working closely with senior stakeholdersThis will be a hybrid role in central London. If you think it could be a good fit for you, send across your CV immediately or contact Adam Whitehurst at Trust in Soda for more info.
Adam Whitehurst  Adam Whitehurst
COMAVE GLOBAL
38
Permanent Hires
SODA Max
Hiring Solution
12
Contract Hires

ComAve was experiencing serious growth and had no talent or HR function. Trust in SODA (part of Trinnovo Group) started with recruiting the HR team and then became the talent function. Setting the strategy for all five of their businesses, we provided a linked ecosystem for talent attraction and management. 

We successfully recruited in 38 roles across Sales, Technology, Engineering, Operations and Marketing, from Junior to C Suite including the COO, across Europe, covering Eastern Europe, Italy, the Netherlands, Spain and France, as well as the UK.

One of the most important requirements to our client was speed of delivery, and the SODA team have delivered every time. Our EHS solution streamlines the recruitment process to secure business-critical hires faster.

Comave Global
Sarah Lee

Lauren made it a great experience!! She understood from minute 1 what I needed and was super quick finding the perfect person. She was always available, answered all my questions and made me and the candidate feel super attended all the time."

Sarah Lee
Sarah Lee
People Director
DELOITTE
57
Key Hires
Trust in SODA has been partnered with Deloitte Ireland for over five years, and in that time, we've made 57 hires across tech and finance roles. Recognising the challenges of Ireland's tech talent market, Deloitte expanded their partnership to include SODA's Contract team. SODA doubled their candidate database within 12 months using a diversity-focused approach, expanding access to a broader talent pool across key areas like software engineering, DevOps, data, cloud, infrastructure, and creative. Leveraging deep industry knowledge, SODA quickly identified niche talent without compromising quality, becoming Deloitte's top-performing agency.
Deloitte
G.NETWORK
32
Critical Hires
G.Network, upgrading London's internet with full-fibre broadband, needed to rapidly scale its team to support its ambitious expansion. Facing the challenges of hyper-growth, they partnered with Trust in SODA to optimize their hiring process. SODA provided a steady talent pipeline of high-quality candidates through dedicated resources, diversity-focused searches, and market insights. Over two years, SODA delivered 32 mission-critical hires across DevOps, Design & Change, Software Engineering, and Infrastructure, enabling G.Network to accelerate its scaling efforts.
G.Network
John Porter

‘Adam, Viki, Gabs and the wider team at Soda have been highly instrumental in enabling our scaling plans over the last few years. They have delivered some high calibre and strategic resources to our business quickly and are always ready to support our needs when required. As a client, I always feel that I have their complete focus and attention. I would highly recommend their services’.’

John Porter
John Porter
Head of Talent Acquisition
GUIDANT GLOBAL
129
Roles Placed
17
Brands Serviced
Guidant Global takes a creative approach to talent management. Having delivered bespoke recruitment solutions to clients all over the globe, Guidant Global is breaking the mould in the MSP, RPO, and SOW markets. To meet mounting demand and alleviate subsequent pressure on candidate pay rates, Guidant Global turned to the team at Trust in SODA to deliver complex hiring projects to their end clients. To date, the SODA squad have provided talent solutions across technology and enablement for seventeen of Guidant Global’s customers, including Dyson, Burberry, Pfizer, The AA, and Novartis. The seamless integration of Trust in SODA’s permanent and contract teams has created dependable hiring coverage across DevOps, Software Engineering, Cloud and Infrastructure, Data, and Creative roles.
Guidant Global
David Miranda

Trinnovo Group is a valued and trusted partner in our never-ending quest to find talent. 

David Miranda
David Miranda
Talent Consultant
VIRTASANT
1.8:1
CV to Interview
4
Permanent Hires
UK, EU & USA
Locations Supported

Virtasant are a global, diverse team of cloud experts building the next generation of cloud solutions. They believe that the public cloud is the future of computing, and that if leveraged to its full potential, can help organizations unleash tremendous possibilities.

Virtasant reached out to us after running a Google search for boutique / niche recruitment agencies. They were looking to hire a Director of Client Services in the EU and didn't have the brand or presence in the EU and needed a high quality candidate, quickly. After successful completion of this assignment, we were then asked to recruit for their Director of Client Services in the USA, and have since supported them with a Head of Talent role and Tech Sales roles. 

We provided them a detailed market map of equivalent consultancies that were scaling, providing a huge amount of competitor analysis that they did not have the local knowledge of. 

 

 

 

Virtasant
Michael Kearns

Oliver did an amazing job on our introduction call - to be honest I'm generally unimpressed with recruiting firms but Oliver quickly understood our priorities and was highly responsive."

Michael Kearns
Michael Kearns
CEO

MEET THE TEAM

Ryan Hill

Managing Director, SODA

Ryan Jones

Associate Director - US

Nathan Peters

Team Lead & Senior Contract Recruitment Consultant

Georgina Nettleton

Senior Recruitment Consultant

Jacques Dondoua

Senior Consultant - GTM