Community Enablement
We build and invest in our communities, creating spaces where people connect, share, and grow, giving our clients access to passive, engaged, and diverse talent that isn’t visible elsewhere.
Diversity is, and always will be, central to Trust in SODA’s approach to recruitment.
Diverse and inclusive teams are successful teams, and we know first-hand that leaders who embrace different perspectives are better positioned to support a sustainable, high-performing workforce.
Recruiting to meet diversity quotas is not the same as building stronger teams. Better hiring outcomes come from widening access to opportunties, designing for retention, and creating the conditions for people to thrive.
Diversity and Inclusion
Our Inclusive Hiring Framework
Community Enablement
Technological Integration
Continuous Bias Training
Consultative Partnerships
Market Intelligence
Community Enablement
Community Enablement
We build and invest in our communities, creating spaces where people connect, share, and grow, giving our clients access to passive, engaged, and diverse talent that isn’t visible elsewhere.
Technological Integration
Continuous Bias Training
Consultative Partnerships
Market Intelligence
Trust in SODA helped Natwest Boxed secure hard-to-fill roles through a diversity-focused hiring partnership.
“Working with Trinnovo has been fundamental to helping us strive for our diversity goals, especially in elevating female engineering leadership within our organisation. Their tailored recruitment campaigns have not only helped us attract top-tier female talent but also reinforced our commitment to building a more inclusive leadership team. Trinnovo’s deep understanding of diversity challenges and its strategic approach to sourcing exceptional candidates have significantly impacted our ability to meet our diversity targets. Thanks to their expertise, we are proud to have an engineering team that better reflects the diverse perspectives we value at NatWest Boxed”.
– Mike Jetson, Talent Acquisition Lead, NatWest Boxed
How PremFina built high-performing DevOps teams through a diversity-focused partnership with Trust in SODA
Following the successful, diverse hires in DevOps and Software Engineering, PremFina has brought Trust in SODA on as its exclusive partner for tech recruitment. PremFina is also using SODA's contracts team and their sister brand, Broadgate, for Finance/Risk recruitment across the wider business.
Since signing terms in November 2023, SODA has made 15 placements with them across DevOps, Software Engineering, Infrastructure, Change, and Risk – 33% of which have been diverse hires. The partnership has grown from strength to strength, turning inclusive hiring ambition into a repeatable delivery model that matches the ambition of a business helping shape the future of fintech in the UK.
The Real Constraint in Tech Hiring
The challenge with building more diverse technology teams isn’t intent. Most organisations already recognise the value of broader perspectives across engineering and data functions.
The issue is how access to talent is shaped long before a role is ever defined, influenced by visibility, progression pathways, community, and who is supported to enter and stay within the industry.
Take gender diversity in engineering as one example. Trust in SODA’s Talent Insights show that:
• 16% of Platform Engineers are women
• 18% of DevOps Engineers are women
• 21% of Cloud Engineers are women
• 24% of Software Engineers are women
• 28% of Data Engineers are women
These figures reflect how opportunity is distributed across the market. When access is limited, hiring outcomes follow.
For employers, this creates a clear commercial challenge: building effective, resilient teams requires expanding access to talent beyond what is immediately visible.
Introducing Women In DevOps
Trust in SODA's Lauren Langdell founded Women in DevOps back in 2017 to address the gender imbalance in technology. What started as a small meetup has grown into a global community supporting diverse talent across the tech ecosystem.
For our clients, it creates access to engaged, often passive talent, alongside opportunities to support inclusion through partnership, development, and community-led initiatives.
Our community has grown and evolved over time, but our mission remains the same: to close the DevOps gender gap and inspire the future leaders of technology.
Our networks are built with practitioners, not observers. These are the people improving access, progression, and retention across technology teams today.
"The only way that we get inclusive tech options and good solutions is by having diversity of thought in the room, and diversity of thought only comes from diversity of experience. If you have a group of people who think the same and look the same and come from the same background, you don’t have that - you have people who share the same life experiences. If you promote these [DEI] initiatives and have a more diverse team and a more diverse organisation, your product is going to be inherently better. You’re going to cater to a much larger group of customers if you take those considerations, and diversity is the only way you’re going to get there."
- Brittany Woods: Head of Systems Engineering at Man Group and Women in DevOps Contributor.
Diversity and Inclusion Service Excellence Award
As part of Trinnovo Group, Trust in Soda was named winner of DE&I Service Excellence at the Recruiter Awards.
Judges Comments
“There was one clear winner in this category – Trinnovo. This was a brilliant nomination with this registered B Corp organisation embedding a wide range of initiatives benefiting all underrepresented candidates. Trinnovo operates in a particularly challenging sector for DE&I, and its focus on removing barriers and minimising bias has resulted in outstanding client testimonials and compelling evidence.”
Building Long-Term Recruitment Capability
We work closely with our clients to strengthen how hiring functions day to day, shaping processes, supporting hiring managers, and providing clear insight into how talent markets are evolving across locations.
That includes sharing competitor trends, talent movement, and practical guidance that improves decision-making at every stage of the hiring process. Over time, this creates more consistent, repeatable ways of hiring, reducing reliance on reactive approaches and improving the quality of outcomes.
Alongside this, our position in the market enables access to passive, highly engaged talent, particularly within underrepresented groups, who are unlikely to be reached through traditional channels. The result is a hiring approach that delivers in the moment and continues to perform as teams grow.
In Our Clients’ Words: Partnering with Trust in SODA
'For us, a world-class agency is an extension of our business. The more honest our relationship is, the easier and more effective it becomes. Trinnovo Group’s transparent communication, specialist market knowledge and commitment to D&I epitomise this sentiment.
Many agencies prioritise one element of their recruitment service, be it the candidate or the client side of the delivery process. Trinnovo Group, on the other hand, strike the perfect balance, accumulating in a well-rounded end-to-end service that benefits their customers and appeals to the unique needs of the candidates they place. This, coupled with their ability to supply high-quality diverse shortlists across a range of locations, has been an instrumental part of our growth enablement.
Senior Resourcing Manager, Financial Services
Internal Investment
We're here to help businesses change for the better, and that starts with our own.
At Trust in SODA, diversity, equity and inclusion is a core business metric, with clear accountability and transparency around how we measure progress.
We publish our performance through annual impact reporting and continue to invest in the people, training, and infrastructure that support long-term development. We track progress, publish it through our annual impact reporting, and invest in the people, training, and infrastructure that support long-term development.
That focus shapes how our teams work, how we engage talent, and how we support our clients.
It’s also what led to our Investors in People Platinum accreditation, a standard achieved by only 7% of all assessed organisations, recognising a consistent commitment to people, performance, and progression.
We are Investors in People Platinum
We’re proudly accredited as Investors in People Platinum, the highest level of recognition for excellence in people management and workplace culture.
This standard is benchmark that underpins how we build, support, and retain high-performing teams, and how we advise our clients on diversity, equity, inclusion, and belonging.
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96% of our people say that they are trusted to make decisions in their role
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94% of our people believe that Trinnovo Group is a great place to work
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99% of our people believe Trinnovo Group has clear values (Integrity, Impact, Accountability)
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98% of people feel stimulated to use their initiative in their role
Championing DEI Recruitment: Dominika Kodadova
Dom is a Principal Recruitment Consultant at Trust in SODA, and the UK and Ireland Lead for Women in DevOps. A passionate advocate for the diversification of the tech workforce, Dom has hosted thought-provoking discussions on what it truly means to empower women in an environment resistant to change, including the recent panel discussion: Empowering Women in DevOps and AI: Breaking Biases and Embracing Advocacy. Dom is specialised in connecting diverse talent with inclusive, high-growth career opportunities across the full spectrum of technology. As a community lead for Women in DevOps, Dom is passionate about helping women break down the same barriers she once faced on the road to fulfilling work.
DE&I RESOURCES
Diversity Pays Dividends: How Inclusive Hiring Strengthens DevOps and Engineering Teams
Dominika Kodadova 29 days ago
Women in Data: From Troublemaker to CTO, with Dr. Humera Nooth
Francis Alexander over 1 year ago
How to Recruit More Women in Tech: Top Tips for Swiss Businesses
Lauren Langdell about 2 years ago
Is D&I Becoming a Tick-Box Exercise?
Dominika Kodadova over 2 years ago
Salary Guide
Pay transparency is one of the most practical ways to improve equity in hiring. When compensation is clearly defined and consistently applied, it reduces bias, builds trust, and creates a more level playing field for all candidates. It also gives hiring teams a clearer benchmark for decision-making, particularly in competitive and fast-moving markets. Our annual market guide brings together the data behind this, offering real insight into salary trends, talent movement, and how organisations can approach hiring with greater transparency and consistency.
