Sales Salary Guide: UK & Ireland
Discover the latest compensation trends for sales roles across the UK. Built with fresh insights and first-hand data from Trust in SODA’s specialist recruitment consultants, this guide covers London and the South East, Manchester, Bristol, Birmingham, Newcastle, Scotland, Dublin, Belfast and remote roles.
Inside the UK & Ireland Technology Sales Markets
Technology sales in the UK and Ireland runs from a company’s first SDR through to Chief Revenue Officer, and the distance between those two points has rarely been wider. This guide benchmarks the commercial roles carrying revenue across UK and Irish technology businesses.
Buying cycles have lengthened and widened. Deals that once closed with a single champion now need consensus across engineering, finance, security and the executive team, and the sellers in demand are those who can hold a credible technical conversation and build that consensus. Startups hiring a first commercial function and global vendors extending enterprise coverage are chasing the same experienced operators.
The figures here reflect base salary, so total on-target earnings for quota-carrying roles will sit considerably higher, commonly at close to an even split at Account Executive level. The steepest progression comes at the move from individual contributor into leadership, where the job changes from carrying a number to building forecasting discipline and a repeatable process. London remains the centre of enterprise sales hiring, though regional and remote coverage models have widened the pool.
How we compiled these figures
These sales figures come from Trust in SODA's hiring mandates in the UK and Ireland, benchmarked against our database of over 500,000 professionals and reviewed by the consultants who run these searches.
Last updated: September 2026 · See all salary guides
Sales Salaries
The roles below cover the full UK commercial ladder, from first SDR hires through to Chief Revenue Officer, with figures reflecting base salary rather than on-target earnings.
| Role | London & SE |
|---|---|
| SDR | £30–45k |
| BDR | £30–45k |
| Senior SDR / BDR | £40–55k |
| Account Executive | £50–75k |
| Mid-Market AE | £60–85k |
| Senior Account Executive | £75–100k |
| Enterprise AE | £90–120k |
| Strategic AE | £105–135k |
| Founding AE | £80–120k |
| Sales Manager | £85–115k |
| Director of Sales | £110–150k |
| Head of Sales | £120–160k |
| VP Sales | £140–180k |
| CRO | £160–220k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
| Role | Belfast & NI |
|---|---|
| SDR | £23–35k |
| BDR | £23–35k |
| Senior SDR / BDR | £30–43k |
| Account Executive | £38–55k |
| Mid-Market AE | £45–65k |
| Senior Account Executive | £55–75k |
| Enterprise AE | £70–90k |
| Strategic AE | £80–100k |
| Founding AE | £60–90k |
| Sales Manager | £65–85k |
| Director of Sales | £80–110k |
| Head of Sales | £90–120k |
| VP Sales | £100–140k |
| CRO | £120–165k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
| Role | Birmingham & Mid |
|---|---|
| SDR | £25–38k |
| BDR | £25–38k |
| Senior SDR / BDR | £35–48k |
| Account Executive | £43–65k |
| Mid-Market AE | £50–72k |
| Senior Account Executive | £65–85k |
| Enterprise AE | £75–100k |
| Strategic AE | £90–115k |
| Founding AE | £70–100k |
| Sales Manager | £70–95k |
| Director of Sales | £90–125k |
| Head of Sales | £100–135k |
| VP Sales | £115–155k |
| CRO | £135–185k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
| Role | Bristol & West |
|---|---|
| SDR | £25–40k |
| BDR | £25–40k |
| Senior SDR / BDR | £35–50k |
| Account Executive | £45–65k |
| Mid-Market AE | £50–75k |
| Senior Account Executive | £65–90k |
| Enterprise AE | £80–105k |
| Strategic AE | £90–120k |
| Founding AE | £70–105k |
| Sales Manager | £75–100k |
| Director of Sales | £95–130k |
| Head of Sales | £105–140k |
| VP Sales | £120–160k |
| CRO | £140–190k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
| Role | Dublin |
|---|---|
| SDR | €40–50k |
| BDR | €40–50k |
| Senior SDR / BDR | €48–60k |
| Account Executive | €50–70k |
| Mid-Market AE | €60–80k |
| Senior Account Executive | €75–95k |
| Enterprise AE | €85–105k |
| Strategic AE | €95–120k |
| Founding AE | €80–115k |
| Sales Manager | €85–110k |
| Director of Sales | €110–145k |
| Head of Sales | €120–155k |
| VP Sales | €140–180k |
| CRO | €160–210k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
| Role | Manchester & NW |
|---|---|
| SDR | £25–38k |
| BDR | £25–38k |
| Senior SDR / BDR | £35–48k |
| Account Executive | £45–65k |
| Mid-Market AE | £50–72k |
| Senior Account Executive | £65–85k |
| Enterprise AE | £80–100k |
| Strategic AE | £90–115k |
| Founding AE | £70–100k |
| Sales Manager | £70–95k |
| Director of Sales | £95–125k |
| Head of Sales | £100–135k |
| VP Sales | £120–155k |
| CRO | £140–185k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
| Role | Newcastle & NE |
|---|---|
| SDR | £24–35k |
| BDR | £24–35k |
| Senior SDR / BDR | £32–45k |
| Account Executive | £40–60k |
| Mid-Market AE | £47–68k |
| Senior Account Executive | £60–80k |
| Enterprise AE | £75–95k |
| Strategic AE | £85–105k |
| Founding AE | £65–95k |
| Sales Manager | £65–90k |
| Director of Sales | £85–115k |
| Head of Sales | £95–125k |
| VP Sales | £110–145k |
| CRO | £125–170k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
| Role | Scotland |
|---|---|
| SDR | £24–36k |
| BDR | £24–36k |
| Senior SDR / BDR | £32–45k |
| Account Executive | £40–60k |
| Mid-Market AE | £46–68k |
| Senior Account Executive | £60–80k |
| Enterprise AE | £70–95k |
| Strategic AE | £85–110k |
| Founding AE | £65–95k |
| Sales Manager | £70–95k |
| Director of Sales | £90–120k |
| Head of Sales | £95–130k |
| VP Sales | £110–150k |
| CRO | £130–175k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
| Role | Remote |
|---|---|
| SDR | £27–40k |
| BDR | £27–40k |
| Senior SDR / BDR | £35–50k |
| Account Executive | £45–68k |
| Mid-Market AE | £52–75k |
| Senior Account Executive | £65–90k |
| Enterprise AE | £85–105k |
| Strategic AE | £95–120k |
| Founding AE | £70–105k |
| Sales Manager | £75–100k |
| Director of Sales | £95–130k |
| Head of Sales | £105–140k |
| VP Sales | £120–160k |
| CRO | £140–190k |
These figures are base salary only, excluding OTE/commission, so total on-target earnings for quota-carrying roles (SDR through CRO) will typically run well above the numbers shown here. The steepest single jump on the ladder is from Senior Account Executive to Enterprise AE, where London bands move from £75–100k to £90–120k base, reflecting the step-change in deal complexity and quota size that comes with enterprise-segment ownership. Dublin's SaaS-heavy sales market prices close to London across the board, while Belfast & NI and Newcastle & NE remain the most cost-competitive UK regions for building out SDR/BDR and mid-market AE capacity.
