Marketing Salary Guide: UK & Ireland
Discover the latest compensation trends for marketing roles across the UK and Ireland. Built with fresh insights and first-hand data from Trust in SODA’s specialist recruitment consultants, this guide covers London and the South East, Manchester, Bristol, Birmingham, Newcastle, Scotland, Dublin, Belfast and remote roles.
Inside the UK and Ireland Technology Marketing Markets
Technology marketing has specialised faster than almost any other function in this guide. Twenty-seven roles are benchmarked here across brand, growth, product marketing, content and operations, from Marketing Executive through to Chief Marketing Officer.
Hiring has shifted towards marketers who pair creative judgement with real command of data and tooling. Product marketing, demand generation and marketing operations are the hardest briefs to fill, as businesses look for people who can position a technical product credibly, prove pipeline contribution and keep an increasingly automated stack under control.
The clearest premiums sit in product marketing and growth, where the work touches revenue directly. The widest spread sits at Head of level, where the same title can mean anything from a team of one to a function of thirty, so scope is worth establishing before benchmarking a role. London remains the deepest market for senior marketing leadership, with strong regional and remote hiring across the more operational disciplines.
How we compiled these figures
These marketing figures come from Trust in SODA's hiring mandates in the UK and Ireland, benchmarked against our database of over 500,000 professionals and reviewed by the consultants who run these searches.
Last updated: September 2026 · See all salary guides
Marketing Salaries
The roles below span brand, growth, product marketing, demand generation and marketing operations across the UK technology market.
| Role | London & SE |
|---|---|
| Marketing Executive | £30–40k |
| Marketing Manager | £50–70k |
| Senior Marketing Manager | £65–90k |
| Product Marketing Manager | £55–80k |
| Senior Product Marketing Manager | £75–105k |
| Lead Product Marketing Manager | £90–120k |
| Director of Product Marketing | £110–150k |
| Head of Product Marketing | £120–160k |
| Growth Marketing Manager | £55–80k |
| Senior Growth Marketing Manager | £75–105k |
| Head of Growth | £110–150k |
| Demand Generation Manager | £55–80k |
| Senior Demand Generation Manager | £75–100k |
| Head of Demand Generation | £100–140k |
| Performance Marketing Manager | £50–75k |
| Senior Performance Marketing Manager | £70–95k |
| Content Marketing Manager | £45–65k |
| Senior Content Marketing Manager | £60–85k |
| Lifecycle Marketing Manager | £55–80k |
| CRM Marketing Manager | £50–75k |
| Marketing Operations Manager | £55–80k |
| Senior Marketing Operations Manager | £75–100k |
| Head of Marketing Operations | £100–140k |
| Director of Marketing | £110–150k |
| Head of Marketing | £115–155k |
| VP Marketing | £135–180k |
| Chief Marketing Officer (CMO) | £160–220k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
| Role | Belfast & NI |
|---|---|
| Marketing Executive | £25–33k |
| Marketing Manager | £36–52k |
| Senior Marketing Manager | £48–68k |
| Product Marketing Manager | £40–58k |
| Senior Product Marketing Manager | £52–75k |
| Lead Product Marketing Manager | £65–90k |
| Director of Product Marketing | £78–105k |
| Head of Product Marketing | £85–115k |
| Growth Marketing Manager | £40–58k |
| Senior Growth Marketing Manager | £52–75k |
| Head of Growth | £78–105k |
| Demand Generation Manager | £40–58k |
| Senior Demand Generation Manager | £50–72k |
| Head of Demand Generation | £72–100k |
| Performance Marketing Manager | £38–55k |
| Senior Performance Marketing Manager | £48–70k |
| Content Marketing Manager | £34–48k |
| Senior Content Marketing Manager | £42–60k |
| Lifecycle Marketing Manager | £40–58k |
| CRM Marketing Manager | £38–55k |
| Marketing Operations Manager | £40–58k |
| Senior Marketing Operations Manager | £50–72k |
| Head of Marketing Operations | £72–100k |
| Director of Marketing | £78–105k |
| Head of Marketing | £80–110k |
| VP Marketing | £95–130k |
| Chief Marketing Officer (CMO) | £115–160k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
| Role | Birmingham & Mid |
|---|---|
| Marketing Executive | £27–35k |
| Marketing Manager | £42–58k |
| Senior Marketing Manager | £55–75k |
| Product Marketing Manager | £45–65k |
| Senior Product Marketing Manager | £60–85k |
| Lead Product Marketing Manager | £75–100k |
| Director of Product Marketing | £90–120k |
| Head of Product Marketing | £100–130k |
| Growth Marketing Manager | £45–65k |
| Senior Growth Marketing Manager | £60–85k |
| Head of Growth | £90–120k |
| Demand Generation Manager | £45–65k |
| Senior Demand Generation Manager | £60–82k |
| Head of Demand Generation | £85–115k |
| Performance Marketing Manager | £42–62k |
| Senior Performance Marketing Manager | £58–80k |
| Content Marketing Manager | £38–55k |
| Senior Content Marketing Manager | £50–70k |
| Lifecycle Marketing Manager | £45–65k |
| CRM Marketing Manager | £42–62k |
| Marketing Operations Manager | £45–65k |
| Senior Marketing Operations Manager | £60–82k |
| Head of Marketing Operations | £85–115k |
| Director of Marketing | £90–120k |
| Head of Marketing | £95–125k |
| VP Marketing | £110–145k |
| Chief Marketing Officer (CMO) | £135–180k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
| Role | Bristol & West |
|---|---|
| Marketing Executive | £27–36k |
| Marketing Manager | £43–60k |
| Senior Marketing Manager | £55–78k |
| Product Marketing Manager | £48–68k |
| Senior Product Marketing Manager | £65–90k |
| Lead Product Marketing Manager | £78–105k |
| Director of Product Marketing | £95–125k |
| Head of Product Marketing | £105–135k |
| Growth Marketing Manager | £48–68k |
| Senior Growth Marketing Manager | £65–90k |
| Head of Growth | £95–125k |
| Demand Generation Manager | £48–68k |
| Senior Demand Generation Manager | £62–88k |
| Head of Demand Generation | £88–120k |
| Performance Marketing Manager | £45–65k |
| Senior Performance Marketing Manager | £60–82k |
| Content Marketing Manager | £40–58k |
| Senior Content Marketing Manager | £52–72k |
| Lifecycle Marketing Manager | £48–68k |
| CRM Marketing Manager | £45–65k |
| Marketing Operations Manager | £48–68k |
| Senior Marketing Operations Manager | £62–88k |
| Head of Marketing Operations | £88–120k |
| Director of Marketing | £95–125k |
| Head of Marketing | £100–130k |
| VP Marketing | £115–150k |
| Chief Marketing Officer (CMO) | £140–185k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
| Role | Dublin |
|---|---|
| Marketing Executive | €36–47k |
| Marketing Manager | €57–83k |
| Senior Marketing Manager | €70–95k |
| Product Marketing Manager | €55–90k |
| Senior Product Marketing Manager | €75–100k |
| Lead Product Marketing Manager | €90–115k |
| Director of Product Marketing | €105–140k |
| Head of Product Marketing | €115–150k |
| Growth Marketing Manager | €55–80k |
| Senior Growth Marketing Manager | €70–95k |
| Head of Growth | €105–140k |
| Demand Generation Manager | €55–80k |
| Senior Demand Generation Manager | €70–95k |
| Head of Demand Generation | €95–130k |
| Performance Marketing Manager | €50–75k |
| Senior Performance Marketing Manager | €65–90k |
| Content Marketing Manager | €47–68k |
| Senior Content Marketing Manager | €60–80k |
| Lifecycle Marketing Manager | €55–80k |
| CRM Marketing Manager | €50–75k |
| Marketing Operations Manager | €55–80k |
| Senior Marketing Operations Manager | €70–95k |
| Head of Marketing Operations | €95–130k |
| Director of Marketing | €94–156k |
| Head of Marketing | €100–145k |
| VP Marketing | €120–165k |
| Chief Marketing Officer (CMO) | €145–200k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
| Role | Manchester & NW |
|---|---|
| Marketing Executive | £27–35k |
| Marketing Manager | £42–60k |
| Senior Marketing Manager | £55–75k |
| Product Marketing Manager | £45–65k |
| Senior Product Marketing Manager | £60–85k |
| Lead Product Marketing Manager | £75–100k |
| Director of Product Marketing | £90–120k |
| Head of Product Marketing | £100–130k |
| Growth Marketing Manager | £45–65k |
| Senior Growth Marketing Manager | £60–85k |
| Head of Growth | £90–120k |
| Demand Generation Manager | £45–65k |
| Senior Demand Generation Manager | £60–82k |
| Head of Demand Generation | £85–115k |
| Performance Marketing Manager | £42–62k |
| Senior Performance Marketing Manager | £58–80k |
| Content Marketing Manager | £38–55k |
| Senior Content Marketing Manager | £50–70k |
| Lifecycle Marketing Manager | £45–65k |
| CRM Marketing Manager | £42–62k |
| Marketing Operations Manager | £45–65k |
| Senior Marketing Operations Manager | £60–82k |
| Head of Marketing Operations | £85–115k |
| Director of Marketing | £90–120k |
| Head of Marketing | £95–125k |
| VP Marketing | £110–145k |
| Chief Marketing Officer (CMO) | £135–180k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
| Role | Newcastle & NE |
|---|---|
| Marketing Executive | £25–34k |
| Marketing Manager | £38–55k |
| Senior Marketing Manager | £50–70k |
| Product Marketing Manager | £42–60k |
| Senior Product Marketing Manager | £55–80k |
| Lead Product Marketing Manager | £68–92k |
| Director of Product Marketing | £82–110k |
| Head of Product Marketing | £90–120k |
| Growth Marketing Manager | £42–60k |
| Senior Growth Marketing Manager | £55–80k |
| Head of Growth | £82–110k |
| Demand Generation Manager | £42–60k |
| Senior Demand Generation Manager | £55–75k |
| Head of Demand Generation | £78–105k |
| Performance Marketing Manager | £38–58k |
| Senior Performance Marketing Manager | £52–72k |
| Content Marketing Manager | £35–50k |
| Senior Content Marketing Manager | £45–65k |
| Lifecycle Marketing Manager | £42–60k |
| CRM Marketing Manager | £38–58k |
| Marketing Operations Manager | £42–60k |
| Senior Marketing Operations Manager | £55–75k |
| Head of Marketing Operations | £78–105k |
| Director of Marketing | £82–110k |
| Head of Marketing | £85–115k |
| VP Marketing | £100–135k |
| Chief Marketing Officer (CMO) | £120–165k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
| Role | Scotland |
|---|---|
| Marketing Executive | £26–35k |
| Marketing Manager | £40–58k |
| Senior Marketing Manager | £52–75k |
| Product Marketing Manager | £45–65k |
| Senior Product Marketing Manager | £60–85k |
| Lead Product Marketing Manager | £72–100k |
| Director of Product Marketing | £88–120k |
| Head of Product Marketing | £95–130k |
| Growth Marketing Manager | £45–65k |
| Senior Growth Marketing Manager | £60–85k |
| Head of Growth | £88–120k |
| Demand Generation Manager | £45–65k |
| Senior Demand Generation Manager | £58–82k |
| Head of Demand Generation | £82–115k |
| Performance Marketing Manager | £42–62k |
| Senior Performance Marketing Manager | £55–78k |
| Content Marketing Manager | £38–55k |
| Senior Content Marketing Manager | £48–70k |
| Lifecycle Marketing Manager | £45–65k |
| CRM Marketing Manager | £42–62k |
| Marketing Operations Manager | £45–65k |
| Senior Marketing Operations Manager | £58–82k |
| Head of Marketing Operations | £82–115k |
| Director of Marketing | £88–120k |
| Head of Marketing | £90–125k |
| VP Marketing | £105–145k |
| Chief Marketing Officer (CMO) | £130–175k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
| Role | Remote |
|---|---|
| Marketing Executive | £27–37k |
| Marketing Manager | £45–62k |
| Senior Marketing Manager | £55–80k |
| Product Marketing Manager | £48–70k |
| Senior Product Marketing Manager | £65–90k |
| Lead Product Marketing Manager | £80–105k |
| Director of Product Marketing | £95–130k |
| Head of Product Marketing | £105–140k |
| Growth Marketing Manager | £48–70k |
| Senior Growth Marketing Manager | £65–90k |
| Head of Growth | £95–130k |
| Demand Generation Manager | £48–70k |
| Senior Demand Generation Manager | £62–88k |
| Head of Demand Generation | £90–125k |
| Performance Marketing Manager | £45–65k |
| Senior Performance Marketing Manager | £60–85k |
| Content Marketing Manager | £40–58k |
| Senior Content Marketing Manager | £52–75k |
| Lifecycle Marketing Manager | £48–70k |
| CRM Marketing Manager | £45–65k |
| Marketing Operations Manager | £48–70k |
| Senior Marketing Operations Manager | £62–88k |
| Head of Marketing Operations | £90–125k |
| Director of Marketing | £95–130k |
| Head of Marketing | £100–135k |
| VP Marketing | £115–155k |
| Chief Marketing Officer (CMO) | £140–190k |
This is a broad marketing table intentionally spanning generalist Marketing, Product Marketing, Growth/Demand Gen, Performance, Content, Lifecycle/CRM and Marketing Ops, so it should be read as a set of parallel career tracks rather than one ladder. For tech and start-up hiring specifically, expect Product Marketing, Growth and Demand Generation to price above a generic cross-industry marketing survey — current London data shows Product Marketing progressing from roughly £44–69k at PM level to £66–92k at Senior and £75–107k at Lead, and specialist tech/start-up hiring can exceed even those figures. Dublin is a notable outlier on this table: Product Marketing Manager benchmarks there run from around €55–65k early-career to €75–90k at 5+ years, and broader Irish Marketing Director pay can reach roughly €156k, pushing Dublin's senior marketing bands above several UK regions once converted.
