Go-to-Market Salary Guide: UK & Ireland
Discover the latest compensation trends for go-to-market roles across the UK and Ireland. Built with fresh insights and first-hand data from Trust in SODA’s specialist recruitment consultants, this guide covers London and the South East, Manchester, Bristol, Birmingham, Newcastle, Scotland, Dublin, Belfast and remote roles.
Inside UK and Ireland Go-to-Market Hiring
Go-to-market engineering is the newest function in this guide and the hardest to benchmark, because most of the roles inside it did not exist in their current form five years ago. Twenty are covered here across the UK and Ireland, from sales engineering and solutions architecture through to GTM engineering and leadership.
These are the people who sit between product and revenue: running proof-of-concept builds inside a sales cycle, automating pipeline and revenue operations, and deploying software directly into a customer’s environment. Demand has moved firmly towards those who can translate technical capability into a commercial outcome rather than simply demonstrate it.
The premium is concentrated where genuine engineering depth meets commercial instinct, and that combination remains scarce at every level. Job titles are still unsettled across the market, so comparing offers on title alone is unreliable; scope matters more than label. Businesses able to offer real ownership of customer outcomes, rather than a purely pre-sales remit, continue to have the advantage in attracting these candidates.
How we compiled these figures
These go-to-market figures come from Trust in SODA's hiring mandates in the UK and Ireland, benchmarked against our database of over 500,000 professionals and reviewed by the consultants who run these searches.
Last updated: September 2026 · See all salary guides
Go to Market Salaries
These roles sit between product and revenue, spanning sales engineering, solutions architecture and the emerging GTM engineering discipline.
| Role | London & SE |
|---|---|
| Sales Engineer | £60–85k |
| Senior Sales Engineer | £80–110k |
| Staff Sales Engineer | £105–140k |
| Solutions Engineer | £60–85k |
| Senior Solutions Engineer | £80–110k |
| Staff Solutions Engineer | £105–140k |
| Solutions Architect | £75–100k |
| Senior Solutions Architect | £95–125k |
| AI Solutions Engineer | £75–105k |
| Senior AI Solutions Engineer | £100–135k |
| GTM Engineer | £75–105k |
| Senior GTM Engineer | £100–135k |
| Founding GTM Engineer | £110–155k |
| Applied AI Engineer – GTM | £100–140k |
| Forward Deployed GTM Engineer | £100–140k |
| Sales Engineering Manager | £100–135k |
| GTM Engineering Manager | £110–145k |
| Director Sales Engineering | £120–160k |
| Head GTM Engineering | £130–175k |
| VP Sales Engineering | £140–185k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
| Role | Belfast & NI |
|---|---|
| Sales Engineer | £45–65k |
| Senior Sales Engineer | £60–80k |
| Staff Sales Engineer | £75–100k |
| Solutions Engineer | £45–65k |
| Senior Solutions Engineer | £60–80k |
| Staff Solutions Engineer | £75–100k |
| Solutions Architect | £55–75k |
| Senior Solutions Architect | £70–90k |
| AI Solutions Engineer | £55–80k |
| Senior AI Solutions Engineer | £70–100k |
| GTM Engineer | £55–80k |
| Senior GTM Engineer | £70–100k |
| Founding GTM Engineer | £80–110k |
| Applied AI Engineer – GTM | £75–105k |
| Forward Deployed GTM Engineer | £75–105k |
| Sales Engineering Manager | £70–95k |
| GTM Engineering Manager | £80–105k |
| Director Sales Engineering | £85–115k |
| Head GTM Engineering | £95–125k |
| VP Sales Engineering | £100–135k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
| Role | Birmingham & Mid |
|---|---|
| Sales Engineer | £50–70k |
| Senior Sales Engineer | £65–90k |
| Staff Sales Engineer | £85–115k |
| Solutions Engineer | £50–70k |
| Senior Solutions Engineer | £65–90k |
| Staff Solutions Engineer | £85–115k |
| Solutions Architect | £60–85k |
| Senior Solutions Architect | £80–105k |
| AI Solutions Engineer | £60–90k |
| Senior AI Solutions Engineer | £85–115k |
| GTM Engineer | £60–90k |
| Senior GTM Engineer | £85–115k |
| Founding GTM Engineer | £90–125k |
| Applied AI Engineer – GTM | £85–115k |
| Forward Deployed GTM Engineer | £85–115k |
| Sales Engineering Manager | £85–110k |
| GTM Engineering Manager | £90–120k |
| Director Sales Engineering | £100–135k |
| Head GTM Engineering | £105–145k |
| VP Sales Engineering | £115–155k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
| Role | Bristol & West |
|---|---|
| Sales Engineer | £50–75k |
| Senior Sales Engineer | £70–95k |
| Staff Sales Engineer | £90–120k |
| Solutions Engineer | £50–75k |
| Senior Solutions Engineer | £70–95k |
| Staff Solutions Engineer | £90–120k |
| Solutions Architect | £65–90k |
| Senior Solutions Architect | £80–110k |
| AI Solutions Engineer | £65–95k |
| Senior AI Solutions Engineer | £85–120k |
| GTM Engineer | £65–95k |
| Senior GTM Engineer | £85–120k |
| Founding GTM Engineer | £95–130k |
| Applied AI Engineer – GTM | £90–125k |
| Forward Deployed GTM Engineer | £90–125k |
| Sales Engineering Manager | £85–115k |
| GTM Engineering Manager | £95–125k |
| Director Sales Engineering | £105–140k |
| Head GTM Engineering | £110–150k |
| VP Sales Engineering | £120–160k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
| Role | Dublin |
|---|---|
| Sales Engineer | €55–75k |
| Senior Sales Engineer | €75–105k |
| Staff Sales Engineer | €100–130k |
| Solutions Engineer | €55–75k |
| Senior Solutions Engineer | €75–105k |
| Staff Solutions Engineer | €100–130k |
| Solutions Architect | €70–95k |
| Senior Solutions Architect | €90–120k |
| AI Solutions Engineer | €70–100k |
| Senior AI Solutions Engineer | €95–130k |
| GTM Engineer | €70–100k |
| Senior GTM Engineer | €95–130k |
| Founding GTM Engineer | €105–150k |
| Applied AI Engineer – GTM | €100–135k |
| Forward Deployed GTM Engineer | €100–135k |
| Sales Engineering Manager | €95–125k |
| GTM Engineering Manager | €105–135k |
| Director Sales Engineering | €115–150k |
| Head GTM Engineering | €125–165k |
| VP Sales Engineering | €135–175k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
| Role | Manchester & NW |
|---|---|
| Sales Engineer | £50–70k |
| Senior Sales Engineer | £65–90k |
| Staff Sales Engineer | £85–115k |
| Solutions Engineer | £50–70k |
| Senior Solutions Engineer | £65–90k |
| Staff Solutions Engineer | £85–115k |
| Solutions Architect | £60–85k |
| Senior Solutions Architect | £80–105k |
| AI Solutions Engineer | £60–90k |
| Senior AI Solutions Engineer | £85–115k |
| GTM Engineer | £60–90k |
| Senior GTM Engineer | £85–115k |
| Founding GTM Engineer | £90–125k |
| Applied AI Engineer – GTM | £85–115k |
| Forward Deployed GTM Engineer | £85–115k |
| Sales Engineering Manager | £85–110k |
| GTM Engineering Manager | £90–120k |
| Director Sales Engineering | £100–135k |
| Head GTM Engineering | £110–145k |
| VP Sales Engineering | £120–155k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
| Role | Newcastle & NE |
|---|---|
| Sales Engineer | £45–65k |
| Senior Sales Engineer | £60–85k |
| Staff Sales Engineer | £80–105k |
| Solutions Engineer | £45–65k |
| Senior Solutions Engineer | £60–85k |
| Staff Solutions Engineer | £80–105k |
| Solutions Architect | £55–80k |
| Senior Solutions Architect | £70–95k |
| AI Solutions Engineer | £55–80k |
| Senior AI Solutions Engineer | £75–105k |
| GTM Engineer | £55–80k |
| Senior GTM Engineer | £75–105k |
| Founding GTM Engineer | £85–115k |
| Applied AI Engineer – GTM | £80–105k |
| Forward Deployed GTM Engineer | £80–105k |
| Sales Engineering Manager | £75–100k |
| GTM Engineering Manager | £80–110k |
| Director Sales Engineering | £90–120k |
| Head GTM Engineering | £100–130k |
| VP Sales Engineering | £110–140k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
| Role | Scotland |
|---|---|
| Sales Engineer | £50–70k |
| Senior Sales Engineer | £65–90k |
| Staff Sales Engineer | £85–115k |
| Solutions Engineer | £50–70k |
| Senior Solutions Engineer | £65–90k |
| Staff Solutions Engineer | £85–115k |
| Solutions Architect | £60–85k |
| Senior Solutions Architect | £75–105k |
| AI Solutions Engineer | £60–90k |
| Senior AI Solutions Engineer | £80–115k |
| GTM Engineer | £60–90k |
| Senior GTM Engineer | £80–115k |
| Founding GTM Engineer | £90–125k |
| Applied AI Engineer – GTM | £85–120k |
| Forward Deployed GTM Engineer | £85–120k |
| Sales Engineering Manager | £80–110k |
| GTM Engineering Manager | £90–120k |
| Director Sales Engineering | £95–130k |
| Head GTM Engineering | £105–145k |
| VP Sales Engineering | £110–150k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
| Role | Remote |
|---|---|
| Sales Engineer | £55–75k |
| Senior Sales Engineer | £70–95k |
| Staff Sales Engineer | £90–120k |
| Solutions Engineer | £55–75k |
| Senior Solutions Engineer | £70–95k |
| Staff Solutions Engineer | £90–120k |
| Solutions Architect | £65–90k |
| Senior Solutions Architect | £80–110k |
| AI Solutions Engineer | £65–95k |
| Senior AI Solutions Engineer | £85–120k |
| GTM Engineer | £65–95k |
| Senior GTM Engineer | £85–120k |
| Founding GTM Engineer | £95–140k |
| Applied AI Engineer – GTM | £90–125k |
| Forward Deployed GTM Engineer | £90–125k |
| Sales Engineering Manager | £85–115k |
| GTM Engineering Manager | £95–125k |
| Director Sales Engineering | £105–140k |
| Head GTM Engineering | £115–150k |
| VP Sales Engineering | £120–160k |
Sales/GTM Engineering roles — Sales Engineers, Solutions Architects, GTM and Forward Deployed Engineers — now price close to, and in several cases above, equivalent individual-contributor software engineering roles, reflecting how central technical pre-sales and deployment work has become to closing and retaining enterprise deals. Applied AI Engineer – GTM and Forward Deployed GTM Engineer both reach £100–140k in London at IC level, ahead of the equivalent Sales Engineer band, showing employers are pricing AI-fluent GTM talent at a premium. VP Sales Engineering tops the table at £140–185k in London, comparable to VP-level engineering leadership roles elsewhere in this guide.
