Sales Salary Guide: US
Discover the latest compensation trends for sales roles across the US. Built with fresh insights and first-hand data from Trust in SODA’s specialist recruitment consultants, this guide covers the East Coast, the West Coast and remote roles.
Sales Salary Guide: US
Discover the latest compensation trends for sales roles across the US. Built with fresh insights and first-hand data from Trust in SODA’s specialist recruitment consultants, this guide covers the East Coast, the West Coast and remote roles.
Sales Salary Guide: US
Discover the latest compensation trends for sales roles across the US. Built with fresh insights and first-hand data from Trust in SODA’s specialist recruitment consultants, this guide covers the East Coast, the West Coast and remote roles.
Inside the US Technology Sales Market
US technology sales carries the widest compensation range of any function in this guide. Twenty-four roles are benchmarked here, covering the commercial, mid-market, enterprise and strategic AE tracks and the leadership ladder through RVP and SVP.
Buying committees have grown and cycles have lengthened, and the sellers in demand are those who can hold a technical conversation and build consensus across engineering, finance, security and the executive team. Startup and AI-native AE profiles have separated from traditional enterprise selling, reflecting how differently those products reach a buyer.
The figures reflect base salary, so on-target earnings for quota-carrying roles will sit substantially higher, commonly at close to an even split. The steepest step is the move from individual contributor into leadership, where forecasting discipline replaces personal pipeline. West Coast benchmarks lead the East Coast across the ladder, and fully remote roles are benchmarked below both.
How we compiled these figures
These sales figures come from Trust in SODA's hiring mandates in the United States, benchmarked against our database of over 500,000 professionals and reviewed by the consultants who run these searches.
Last updated: September 2026 · See all salary guides
Sales Salaries
These roles cover the US commercial ladder from SDR through to Chief Revenue Officer, with figures reflecting base salary rather than on-target earnings.
| Role | East Coast |
|---|---|
| Sales Development Representative (SDR) | $75k–$95k |
| Business Development Representative (BDR) | $75k–$95k |
| Senior Sales Development Representative | $90k–$110k |
| Senior Business Development Representative | $90k–$110k |
| Account Executive | $120k–$150k |
| Commercial Account Executive | $125k–$155k |
| Mid-Market Account Executive | $135k–$165k |
| Enterprise Account Executive | $160k–$200k |
| Strategic Account Executive | $175k–$220k |
| Growth Account Executive | $140k–$175k |
| Startup Account Executive | $140k–$175k |
| AI-Native Account Executive | $150k–$190k |
| Founding Account Executive | $140k–$190k |
| Senior Account Executive | $150k–$190k |
| Sales Manager | $170k–$210k |
| Enterprise Sales Manager | $190k–$230k |
| Strategic Sales Manager | $200k–$240k |
| Director of Sales | $210k–$260k |
| Senior Director of Sales | $230k–$280k |
| Head of Sales | $225k–$285k |
| Regional Vice President of Sales (RVP) | $230k–$285k |
| Vice President of Sales | $250k–$310k |
| Senior Vice President of Sales | $275k–$335k |
| Chief Revenue Officer (CRO) | $300k–$375k |
US sales compensation shows one of the steepest ladders in this guide — SDR/BDR starts at $75–95k East Coast and CRO tops out at $300–375k, an almost 4x spread from floor to ceiling. West Coast carries a consistent premium over East Coast at every rung (roughly 10–15%), and the newer AI-Native and Founding Account Executive titles price above the equivalent standard Senior AE band, showing employers are willing to pay up for reps who can sell into and speak credibly about AI products specifically.
| Role | West Coast |
|---|---|
| Sales Development Representative (SDR) | $85k–$105k |
| Business Development Representative (BDR) | $85k–$105k |
| Senior Sales Development Representative | $100k–$125k |
| Senior Business Development Representative | $100k–$125k |
| Account Executive | $135k–$170k |
| Commercial Account Executive | $140k–$175k |
| Mid-Market Account Executive | $150k–$190k |
| Enterprise Account Executive | $180k–$225k |
| Strategic Account Executive | $200k–$250k |
| Growth Account Executive | $160k–$200k |
| Startup Account Executive | $160k–$200k |
| AI-Native Account Executive | $170k–$215k |
| Founding Account Executive | $160k–$220k |
| Senior Account Executive | $170k–$215k |
| Sales Manager | $190k–$240k |
| Enterprise Sales Manager | $215k–$265k |
| Strategic Sales Manager | $225k–$275k |
| Director of Sales | $240k–$300k |
| Senior Director of Sales | $260k–$320k |
| Head of Sales | $255k–$325k |
| Regional Vice President of Sales (RVP) | $260k–$325k |
| Vice President of Sales | $285k–$355k |
| Senior Vice President of Sales | $310k–$385k |
| Chief Revenue Officer (CRO) | $340k–$425k |
US sales compensation shows one of the steepest ladders in this guide — SDR/BDR starts at $75–95k East Coast and CRO tops out at $300–375k, an almost 4x spread from floor to ceiling. West Coast carries a consistent premium over East Coast at every rung (roughly 10–15%), and the newer AI-Native and Founding Account Executive titles price above the equivalent standard Senior AE band, showing employers are willing to pay up for reps who can sell into and speak credibly about AI products specifically.
| Role | Remote US |
|---|---|
| Sales Development Representative (SDR) | $65k–$85k |
| Business Development Representative (BDR) | $65k–$85k |
| Senior Sales Development Representative | $75k–$95k |
| Senior Business Development Representative | $75k–$95k |
| Account Executive | $105k–$130k |
| Commercial Account Executive | $105k–$135k |
| Mid-Market Account Executive | $115k–$140k |
| Enterprise Account Executive | $135k–$170k |
| Strategic Account Executive | $150k–$190k |
| Growth Account Executive | $120k–$150k |
| Startup Account Executive | $120k–$150k |
| AI-Native Account Executive | $130k–$165k |
| Founding Account Executive | $120k–$165k |
| Senior Account Executive | $130k–$165k |
| Sales Manager | $145k–$180k |
| Enterprise Sales Manager | $160k–$200k |
| Strategic Sales Manager | $170k–$205k |
| Director of Sales | $180k–$225k |
| Senior Director of Sales | $195k–$240k |
| Head of Sales | $190k–$245k |
| Regional Vice President of Sales (RVP) | $195k–$245k |
| Vice President of Sales | $215k–$265k |
| Senior Vice President of Sales | $235k–$285k |
| Chief Revenue Officer (CRO) | $255k–$320k |
US sales compensation shows one of the steepest ladders in this guide — SDR/BDR starts at $75–95k East Coast and CRO tops out at $300–375k, an almost 4x spread from floor to ceiling. West Coast carries a consistent premium over East Coast at every rung (roughly 10–15%), and the newer AI-Native and Founding Account Executive titles price above the equivalent standard Senior AE band, showing employers are willing to pay up for reps who can sell into and speak credibly about AI products specifically.
