We asked our consultants what hiring managers are getting wrong about the EU Pay Transparency Directive.

Salary disclosure has dominated the conversation around the EU Pay Transparency Directive, and understandably so. Employers across Europe are preparing to publish salary ranges, while many are reviewing long-established practices around pay negotiations and candidate screening.

When we spoke to our consultants, we heard a different side of the story. 

Many hiring managers are aware of the changes to salary transparency. Far fewer realise the Directive also introduces expectations around how recruitment itself is conducted, particularly when it comes to creating gender neutral hiring processes.

For organisations hiring across the EU, that distinction matters. The Directive isn’t simply changing what information is shared with candidates. It’s encouraging employers to build recruitment processes that are transparent, objective and consistent from the first interaction through to offer.

Here are three areas our consultants think hiring managers should be reviewing.

1. Start with the job advert

Compliance begins long before interviews take place.

The Directive requires job vacancy notices and recruitment processes to be gender neutral, while salary information must be made available either before interview or, in several countries, directly within the job advertisement itself.

Our consultants have long encouraged clients to think carefully about the language they use in job adverts. Small changes in wording can make opportunities more accessible to a wider range of candidates without changing the skills or experience required for the role.

Clear salary information plays a similar role. It creates transparency from the outset and helps candidates assess opportunities based on the role itself, rather than relying on assumptions.

2. Reframe salary conversations

One of the most practical changes introduced by the Directive is the prohibition on asking candidates about their current or previous salary. That means recruitment conversations increasingly centre on salary expectations, the scope of the role and the value a candidate can bring, rather than using historic pay as a benchmark.

From our consultants’ perspective, this creates better hiring conversations for everyone involved. Employers gain a clearer understanding of candidate expectations, while applicants are assessed against the requirements of the position rather than decisions made elsewhere in their career.

3. Think about the hiring process

Perhaps the biggest misconception about the Directive concerns its implications for inclusive hiring.

The legislation supports gender neutral recruitment practices designed to reduce structural barriers and improve pay equity through transparency. It expects recruitment processes to be non-discriminatory from advert to offer, while ensuring hiring decisions are based on objective criteria.

For hiring managers, that places greater emphasis on how recruitment is designed.

Our consultants encourage clients to widen access to opportunities by reviewing job descriptions, using inclusive language, engaging with specialist talent communities and removing unnecessary barriers to entry. Those approaches strengthen talent pipelines while creating a recruitment process that is fair and consistent for every applicant.

Why Now?

The EU Pay Transparency Directive will inevitably be remembered for salary transparency, but its influence is likely to extend much further.

The organisations best placed to adapt won’t simply update their salary policies. They’ll take the opportunity to review how vacancies are written, how candidates are assessed and how hiring decisions are communicated throughout the recruitment process.

Many employers have already begun making those changes, not simply because regulation requires it, but because transparent, well-structured recruitment processes help attract stronger talent. For hiring managers, the Directive offers a useful opportunity to step back and ask: Does your recruitment process reflect the standards you want your organisation to be known for?

Whether you’re updating job adverts, reviewing interview practices or preparing for the EU Pay Transparency Directive, Trust in SODA works with hiring teams to build recruitment processes that are transparent, inclusive and commercially effective.

If you’d like an external view of your current hiring approach, drop us a message!

References:

  1. The EU Pay Transparency Act Explained
  2. DIRECTIVE (EU) 2023/970 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL