Growth Lead
Location: London (5 days a week in the office) | Full-time, permanent | Competitive salary and equity
About LightWork
LightWork is building the AI system of action for UK lettings and estate agencies. We sit on top of the
agent's CRM and run the operational work (prospecting, viewings, maintenance, compliance, arrears). A
lot of that work runs through Felicity, our voice agent, who answers the phone when the branch can't.
The Role
This is our founding Growth hire. You own the growth function and build the team behind you.
The product works. The market doesn't know yet. Residential agents are busy, sceptical, and they have
been pitched twelve "AI" tools this year that all overclaimed. The job is to cut through that: find the
message that makes an agent lean in, build the engine that puts LightWork in front of every agency in the
country, and make it the first name they say when they think about AI for their business.
This is a build-it role, not a run-the-machine role. If you want a finished playbook and a budget to deploy,
this isn't it. If you want to author the demand and the story for a company building a category, it is for you.
What You'll Do
• Set the positioning and the message that makes a busy, sceptical letting agent lean in, and prove it
lands.
• Build the demand engine: content, events, organic, founder-led and paid social. You'll have significant
autonomy to define our GTM approach as well as execute it.
• Own the funnel from first touch to qualified demo, and hand sales a consistent flow they can work on.
• Get close to the customer: talk to agents, sit on sales calls, and turn what you hear into the message
and the campaigns that drive results.
• Every channel you build gets measured. You know what's working, why, and what to do about it.
• Hire and build a small team behind you once the motion is working and the playbook is there.
Who You Are
• You've built demand from near-zero in a vertical or SMB B2B market, and you can point to the direct
contributions that led to success.
• You're comfortable selling something the market doesn't yet know it needs, to a non-technical,
time-poor, sceptical buyer.
• You move fast and run lean, with the initiative to solve the problems that come up.
• Hands-on with AI. You've actually used LLMs or agents in your own work: a Custom GPT, a Zapier
flow with an LLM step, a prompt-engineered workflow, a side project. If not yet, you'll get there before
you start and show us by week 2.
Don't Apply If
You need a big budget and a team in place before you can perform; you've only ever tuned an existing
funnel; you'd rather manage agencies and vendors than make the work; or "the playbook isn't written yet"
is a dealbreaker. This is a from-scratch founding seat. That's the whole point, and it should be what
excites you.
LightWork AI | Growth Lead | 1 of 2
The Deal
This is a permanent, full-time, ground-floor role, based in our London office five days a week. We're live
and generating revenue, but early, and honest about it: you're here to build the growth and marketing
side, not to inherit one. Compensation is discussed and finalised at offer.
What Good Looks Like
• Month 1: you know the market as well as we do, or better. Twenty agents spoken to, sales calls sat
on, and the one sentence that makes an agent care, proven to land.
• Month 3: new positioning and site narrative live, and a repeatable, measurable flow of qualified agency
demos sales can work.
• Month 6: marketing-sourced pipeline is a measurable share of new business, with payback you can
show on the first paying cohorts.
• Month 12: LightWork is a name agents recognise, a small team is in place, and we pull demand rather
than push it.
LightWork AI | Growth Lead | 2 of 2
