We have partnered up with a fast-growing European defence technology company to hire a Senior Go To Market Associate.
The role
This is a founding sales position reporting directly to the CEO. There is no sales layer above you and no account base to inherit. You will own the German government market end to end.
Defence procurement doesn't work like commercial software sales. Tenders and programmes of record get published, and behind each one sits a dense network of stakeholders across multiple departments. Your job is to work out who genuinely decides, find a route to them, get in the room, and carry the relationship through technical demonstration and evaluation to a signed contract working alongside the engineering team and the founders throughout.
What you'll need
- Three to five years in defence sales, with a track record of navigating government or military procurement
- The ability to run a complex, multi-stakeholder process independently, from first contact to signature
- German at native level
- Willingness to travel 75–80% of the time — primarily Germany, potentially worldwide
- A considered view on working in defence. There's a boom in this sector right now, but it's still defence, and our client wants people who've thought that through properly
- A background with the German armed forces, followed by time in industry
- Current or recent experience at a European defence scale-up rather than a legacy prime
- Existing relationships in the German procurement ecosystem
€90,000 – €150,000 total compensation depending on experience, with genuine flexibility for an exceptional candidate. Base plus performance bonus plus meaningful equity. First-year bonus can be contractually guaranteed. All travel fully covered flights, hotels, subsistence.
Interested, or want a confidential conversation before you decide? Get in touch and I'll share the full brief.
