HelloFresh is a global food technology business delivering meal-kit subscriptions and recipe solutions to millions of customers worldwide.
The Challenge
As HelloFresh continued its rapid international expansion, it needed to strengthen senior data, engineering and product leadership capability across multiple teams.
The business also wanted to diversify its growing tech workforce, and its existing recruitment partner was struggling with inclusive hiring.
Highly sought-after talent had to be reached in a competitive market without lowering hiring quality.
The Solution
Trust in SODA conducted market mapping and implemented a bias-free, equitable search process.
The engagement went beyond sourcing: DEIB training for hiring managers, unconscious bias consultation, a review of the employer value proposition, an audit of benefits and policies, and employee consultations to understand real needs.
A plan for pay parity and equitable progression was also implemented.
- Bias-free, equitable search process
- DEIB training and unconscious bias consultation for hiring managers
- Employer value proposition, benefits and policy audit
The Outcome
Targeted search and market expertise supported the growth of several business-critical teams.
Leadership capability was built across data science, engineering, mobile and product during a period of significant expansion, delivering 24 hires.
