Dyson is a global technology company known for pioneering innovation across consumer electronics, engineering and connected products.
The Challenge
Dyson needed to expand its creative and technical teams at its institute in Malmesbury, England, in a highly competitive market.
Geographical restrictions narrowed the available pool, and Dyson wanted more diverse shortlists than it was being shown.
Ongoing digital transformation programmes required specialist talent across content, platform, delivery and digital experience.
The Solution
Trust in SODA immersed itself in Dyson’s culture through on-site visits before beginning the search.
An international network and market-mapping expertise were then used to reach candidates beyond the local market.
- On-site immersion to understand culture before searching
- International network used to overcome geographical limits
- Market mapping to diversify shortlists
The Outcome
Dyson’s hiring needs were fulfilled on time and in budget, with more diverse shortlists than previously achieved.
The partnership supported critical programmes focused on customer experience, digital delivery and platform capability, delivering 31 hires.
