- Location: London, 3 days onsite
- Duration: 12 months
- Start Date: ASAP
- Pay rate: £370 - £450 per day PAYE
Responsibilities
- Develops and leads brand strategy for EMEA initiatives.
- Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
- Work XFN to create insightful briefs drawing on different sources of insights and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
- As the brief owner and key stakeholder of local campaigns drive creation and execution of breakthrough work that inserts our brands in local culture, which consistently deliver against business metrics.
- Working closely with EMEA insights team, implement and manage Analytics & Learning Agendas to demonstrate the impact and return of marketing investment for the business in the short- and long-term Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment.
- Cultivate strong working relationships with internal teams, including global and regional marketing teams, specifically Creative, Marketing Insights and Media as well as external agency partners, in the development of breakthrough and effective marketing.
Qualifications:
- 10 years’ experience leading brand strategy and/or marketing for
- 10 consumer-facing brand(s) in the EMEA
- Experience developing marketing strategy and integrated consumer campaigns at well established brands Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence Experience in identifying and leveraging insights and analytics.
- Experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
- Written and oral fluency in English.
- Experience working cross functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution
Preferred Qualifications:
Experience leading marketing for a consumer technology brand in the EMEA Knowledge of the CE Retail Channel environment in the EMEA Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment Proven communicator, able to clearly articulate marketing’s role and the importance of the UK in driving the business Outstanding creative sense and effective and inspiring partner to creative agencies in developing stand-out marketing communications
