How Can We Help You to Drive Value and Win in Your Market? By Aligning Business Drivers to Customer Expectations, Technologies, and Global Trends.

Leaders face mounting pressure to adapt their business strategies to a fast-moving environment. This means encouraging new ways of working and embracing emerging technologies, all while shaping a coherent, dynamic business strategy.

A Strategy, especially a long-term one, should be dynamic, iterative, and holistic.

We understand your priorities:

You’re keen to evolve your existing strategy and offerings to align with anticipated future needs of the business, markets and customers.
You want to encourage those within your organisation to embrace new ways of working, technology and ambitions to create the next generation of digital offerings.
You’re eager to shape a coherent strategy that is dynamic and holistic - future-proofing your capability and accelerating the organisation.

How Can We Help You Drive New Value and Win in Your Market?

By understanding business drivers, customer expectations, emerging technologies, and global trends, and turning them into strategy.

To do this, we will:

Deliver a Futures Strategy Report – practical, actionable, and reimagining the company of tomorrow. It brings leadership clear insights and recommendations across your business areas, informing an innovation roadmap.
Run a human-centred discovery phase – holistic, future-focused activity streams synthesised into actionable initiatives, prioritised by senior stakeholders.
Create frameworks and principles – the foundations your teams need to start building the vision and embedding new capabilities.

To create a valuable Futures Strategy, we propose a four-month engagement, including a senior leadership strategy session that will result in insights and actionable recommendations.

To do this, we will:

Find and understand the themes, trends, insights and value levers for the strategy - running these as individual activity streams for all the necessary areas of the business. We will employ techniques such as a STEEP framework and Speculative Design process to think creatively.
Build on your own existing expertise, with a set of ideas and recommendations based on the findings. However, we are keen to think ‘outside the bubble’, and would explore ideas in advancing countries along with start-up players who would likely have different ideas from those of an enterprise. These inputs culminate in a high-level roadmap showcasing what is needed to deliver towards the vision.
Bring any needed stakeholders and parties together to understand the underlying why, common problems, and ambitions. It is important for all parties to feel ownership through collaboration and co-creation.

The key is to understand there are people throughout the ecosystem - hence a human-centred (not just customer-centric view) is taken. That said, futures are complex and more than just human, which is why a holistic and balanced approach is needed:

We’ll take a balanced view to any strategy, particularly ensuring we take a human perspective and not just a business or tech one.

Desirability, Viability, Feasibility:

What to Expect at the End: Outputs & Outcomes

Experience & Service Design: A list of key pain points and needs per actor that are clustered, themed and prioritised (feeding into the strategy), including any additional journey maps for key experiences for selected customers and employees that build upon existing work

Idea Sourcing: Through interviews and a ‘call for ideas’ initiative, a catalogue of problems and ideas volunteered by employees for internal needs and about their customers (proxy measure, unless direct access to customers is possible).

Data: A synthesis of the findings through high-level data analysis, including identified insights and emerging trends for both internal employees and customer behaviour.

Market: A market analysis of what others in the industry are doing in terms of their technology future visions and strategy. To capture (external) customer expectations from across industries, we will conduct an external focus group of up to 12 participants.

Technology: Define the future state of your business offering, capturing today’s baseline and outlining what tomorrow’s proposition should become. We'll also provide a gap analysis of what you need to get from one to the other.

Business: A series of interviews and a workshop for key leaders in the business, including the IT team, to capture and understand their vision, pain points, and ideas. We'll provide a synthesis of the insights and learnings from these sessions.

Futures: A research document of the latest industry trends and the global influences shaping your markets.

Why Choose Sorai?

We have senior, highly qualified experts who combine the best of management consultancies, design studios and technical know-how in a way that facilitates a sustainable and cost-effective offer to our clients.
We’ve worked for some of the leading and most ambitious companies globally (including those in the UK, the USA, Germany, Switzerland, Spain, South Africa, Finland, the Netherlands, India, Qatar and Saudi Arabia).
Our extensive network, powered by Trinnovo Group, allows us to quickly source scalable, cost-efficient resources.
We bring a unique approach that is both human-centred and balanced with business, to ensure the technical direction and business outcome are aligned and effective.
We introduce a degree of design and innovation into any problem/opportunity to ensure that we are future focussed and not merely incremental in our solutions.
We work in a highly collaborative, iterative way, in partnership with your team to ensure alignment and knowledge transfer.

If you want a strategy that balances innovation with business reality, our team is ready to help you build it. Let us know what you're looking for by filling out the form below, and our team will get back to you as soon as possible.

FUTURES STRATEGY