​​​Helena is our CMO, leading marketing strategy and delivery for all Trinnovo Group brands (which SODA is part of) globally. Her team are responsible for communities, social media, and thought leadership including events, podcasts and blogs, digital marketing, bids & tenders, and more.

Helena started her recruitment marketing career in London twenty years ago. She has worked exclusively in marketing for recruitment, for a number of global, multi-brand organisations, delivering marketing solutions in Europe, the UK, the USA, Asia, Australia, and the UAE. She is passionate about marketing and loves working in the recruitment sector due to its fast-paced and ever-changing nature.