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Case Study: Ford


Through consistent innovations and a commitment to driving human progress, Ford has been defining the shape of the automotive industry for over one hundred years. The manufacturing foundations laid by Ford in the early 20th century transformed global industrial practice forever.

To continue its mission of building a better and more mobile world where everyone is free to pursue their dreams, Ford is leading change across the increasingly electrified automotive landscape.


Game-changing projects rarely have the luxury of time. Ford needed to fill key positions on a tight schedule. In a competitive climate where top talent is difficult to find, project timeframes can begin to suffer.

To reduce their time to fill and secure mission-critical retainable candidates, Ford turned to the team at Trust in SODA for support.


A wide range of roles and responsibilities power Ford’s consistent innovation, and this means developing a recruitment process that caters for the unique needs of diverse candidates. The team at Trust in SODA combined market expertise with their global community talent network, quickly identifying technical candidates whose vision and skillsets aligned with Ford’s mission.

Through a community-led approach to hiring, Trust in SODA ensured the candidates hired were both diverse and a strong cultural fit. By embedding their services and acting as an extension of the wider company, the team at Trust in SODA were able to attract and maintain top-quality candidates.


‘TIS has been a valued addition to our program. The contacts are very professional, the timing and communication is flawless, and the “above and beyond” approach to the client is consistent, even with changes in the POCs.’ – Celeste de le Roche, Programme Director on behalf of Ford Motor Company.


  • Over 3 CVs sent to every role 

  • Helped them to build diverse technical teams, attracting and retaining a range of women developers

  • 100% of Contractors Extended beyond their initial assignment