![IMG_9016 2[10].JPG](/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBN0I4Vnc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--bf5771521fddf781f4aa22cc2e9ae98452a4cb60/_dfe7b5d8-1713346778439.jpeg)
Smriti is a Senior Product Manager at Elvie based in East London. Having worked in Product Management in diverse industries such as telco, media and femtech in the past 8 years, she is proficient in translating visions into tangible outcomes. She has proven experience with leading teams to adopt a lean mindset and a hypothesis-driven approach.
Currently working at Elvie, an established femtech brand with a mission to empower women with female-first technology, she is in charge of enhancing Elvie’s existing Data Platform Architecture to enable user-level recommendations. Previously at Sky for 2 years working on the Sky Sports App, her focus was to leverage Machine Learning to drive better Content Discovery and Personalisation for engaged sports fans.
She has lived in France, Ireland, Netherlands, Italy and Singapore before coming to London 5 years ago and can fluently speak 4 languages (French, Italian, Hindi and English). In her free time, she likes to spend time doing yoga, dancing Bhangra and reading fiction by mainly female BIPOC authors.