*Preferred location in New York, New York, but open to candidates in the Northeast region who can travel to New York occasionally*

Trust in Soda is partnered with an exciting EdTech startup looking for a Demand Generation Leader! If you're a highly ambitious marketing leader who is passionate about driving client engagement and market success, this would be a great fit.

What you'll do:

• Devise and deliver the strategy around attracting quality top of funnel leads to drive home higher ACV
• Collaborate with cross-functional teams in the wider revenue org, including Sales, CS, and Marketing
• Use data-driven insights to optimize campaigns, leveraging your astute market knowledge of the opportunities in the Higher Education space
• Provide leadership and direction to the overall marketing team
• Implement strategies that resonate with diverse, global markets
• Drive and own outcomes around increasing marketing-contributed pipeline, converting MQLs, and decreasing sales cycle velocity

What you'll bring:

• Experience working in a startup environment with fast iteration and feedback loops, where innovation and creativity are key
• Evidence of demand generation strategies that you've designed and delivered for organizations
• Demonstrated values of high accountability, resilience, and innovation
• Knowledge of higher education market, as well as global marketing experience
• Desire to be part of a business that has a product focused on positive social impact
• Ability to occasionally travel to events in North America

What we offer:

• Generous time off and holiday breaks
• Professional development and coaching access
• Benefits such as healthcare coverage, 401k, and other health-centric perks