Demand Generation Leader

Posted 31 January 2024
Salary US$120000 - US$130000 per annum
LocationNew York
Job type Permanent
Contact NameSabrina Battiston

Job description

*Preferred location in New York, New York, but open to candidates in the Northeast region who can travel to New York occasionally*

Trust in Soda is partnered with an exciting EdTech startup looking for a Demand Generation Leader! If you're a highly ambitious marketing leader who is passionate about driving client engagement and market success, this would be a great fit.

What you'll do:

  • Devise and deliver the strategy around attracting quality top of funnel leads to drive home higher ACV
  • Collaborate with cross-functional teams in the wider revenue org, including Sales, CS, and Marketing
  • Use data-driven insights to optimize campaigns, leveraging your astute market knowledge of the opportunities in the Higher Education space
  • Provide leadership and direction to the overall marketing team
  • Implement strategies that resonate with diverse, global markets
  • Drive and own outcomes around increasing marketing-contributed pipeline, converting MQLs, and decreasing sales cycle velocity

What you'll bring:

  • Experience working in a startup environment with fast iteration and feedback loops, where innovation and creativity are key
  • Evidence of demand generation strategies that you've designed and delivered for organizations
  • Demonstrated values of high accountability, resilience, and innovation
  • Knowledge of higher education market, as well as global marketing experience
  • Desire to be part of a business that has a product focused on positive social impact
  • Ability to occasionally travel to events in North America

What we offer:

  • Generous time off and holiday breaks
  • Professional development and coaching access
  • Benefits such as healthcare coverage, 401k, and other health-centric perks