Omnichannel Enablement Manager

Posted 18 January 2023
Salary £250 - £300 per day
LocationTadworth
Job type Contract
DisciplineMarketing and Sales
ReferenceBBBH77574_1674124344
Contact NameEmma Stewart

Job description

Omnichannel Enablement Manager


Start Date: ASAP
Contract Length: 9 months initially
Location: Remote
Rate: £250-300 PD
Engagement Method: Inside IR35

This role will be responsible for supporting Omnichannel Enablement service delivery activities on a global scale. The Omnichannel Enablement Manager role will help develop digital strategies and goals.

Key Responsibilities

  • Marketing Automation & Personalisation capabilities through execution of outbound (eMail) marketing programs
  • Journey Orchestration to track HCP behaviours across touch points, identify behaviours & trends and deliver dynamic personalised content & messaging
  • HCP Portal to engage customers with promotional messaging, and/or access additional products and services. Advise marketing teams on how to structure and implement a successful portal strategy to enhance the customer experience. Portal governance and above brand oversight.
  • ePermission governance to support customer acquisition strategy (collection, management, data quality and reporting)
  • Manage and oversight Omnichannel reporting to measure omnichannel performance and guarantee KPIs consistency across Global standard dashboard.

Qualifications

  • BA Required; MBA or equivalent Master's-level education preferred
  • Demonstrate passion for digital and innovation
  • Digital marketing or equivalent experience in pharmaceutical sector is preferred
  • Influence and communications skills - ability to generate credibility
  • Ability to work with metrics and KPIs to evaluate and optimize the digital performance