Lead Content Strategist

Posted 16 November 2022
Salary £500 - £550 per day + Negotiable
Job type Contract
Contact NameNathan Peters

Job description

Lead Content/Marketing Strategist - Hiring ASAP

Location: Remote working currently with a view to be onsite 2-3 times per week in Wiltshire
Duration: 6 months
Day Rate: £550
Status: Inside

Role Summary:
We're looking for a Lead Content Strategist with a background in content planning and creation. Leading content strategy across our clients real estate and with an initial focus on our mobile Apps, you'll collaborate with Research, Engineering and Commercial teams to define the content needs for the connected experiences within their Apps globally.


  • Leading the content strategy - being responsible for the quality of the content that goes live in the clients App. Making the clients App the go-to destination for our Owners (100m by 2025) driving incremental revenue, reducing calls to Customer Service, reducing returns and refunds with a net benefit of several hundred million £ profit.
  • Reporting to the Head of Experience Design, representing our Owners, our categories and their content needs in the brief definition, design, and delivery process.
  • Responsible for all Connected content projects and assets in the clients App. Taking insight-led research and designing content plans accordingly.
  • Using data and insight to understand what types of content works and what can be improved to deliver on the core KPIs
  • Be accountable for the performance of the content within the clients App and ensuring that is surpasses the metrics set and that is within the client TOV and reputation guidelines
  • Responsible for the quality of the content briefs and ensuring that the briefs are prioritized correctly
  • Responsible for the quality of interaction with the other teams and functions that the role will work with from RDD, NPI to Commercial and Regions.
  • Constantly push the boundaries of what our content approach is and ensure that it is fit for purpose for the Owner but also the Categories.
  • Helping to input into the development our digital design system, identifying the role of content both our own, content form others and content that is UGC.
  • Responsible for understanding how we can scale and define the design, delivery, translation and publishing approach and partners required.
  • Review the CMS needs of the App and what we need to ensure that the Content ecosystem is properly supported by teams, process, and platforms.
  • Present work to brief owners and senior stakeholders - articulating ideas and confidently defending proposals with reasoned and evidenced arguments supported by research insights. Take on feedback and ensure that the project timelines are met whilst the content is iterated.

Key Skills:

  • Content planning - a detailed plan of what content is needed when and for whom
  • Collaboration - you'll need to work with and influence other teams to get desired outcomes
  • Budget management for content creation - work with the Commercial team to ensure the assets arrive on brand and on time.
  • 5 or more years of relevant experience in content design, production, planning or strategy
  • Ideally - Relevant experience in content for native mobile applications
  • A user-centric approach, making decisions based on insight
  • An expert understanding of content, what works, what doesn't
  • High quality brief writing and clarity of what the job to be done is and how it will be achieved through content
  • Experience working in an agile delivery/development process
  • Confident running group sessions and workshops
  • Confident in presenting and explaining ideas to stakeholders and colleagues
  • Ability to question a requirement and highlight key content challenges or opportunities
  • Ability to work across multiple projects, solve problems efficiently, and meet tight deadlines
  • Experience in working within the confines of what can be delivered via a multi-language Content Management System