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Like, Share, Follow: Repeat - Marketing Trends in 2023

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22 November 2022 12:00-12:00

‘CRM is my love language.’ From the TikTok takeover to the mysteries of the Metaverse, SODA Social teamed up with LinkedIn last night to explore the biggest trends and challenges in the marketing world.

We covered a number of topics, some of which included:
👀 The impact and dominance of visual storytelling
🌐 Targeting communities over personas
📲 The importance of influencers staying ‘real’
✨ B2B influencers and the benefits this can provide to businesses
🌍 Remaining authentic in an ever-changing world
📺 Are traditional TV ads taking a backseat?
⚡ The role of Web3, Meta and NFTs in 2023

Thank you to our fantastic panellists John Williamson, Brooke Day, Sophie Miller, and Rami Kadri for all your rich and insightful points raised throughout the discussion. Thank you, also, to our lively audience who joined in-person and virtually and kept our live Q&A afloat!

Missed the event? No worries – catch up with the video footage below.

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