We are super excited and so should you be for the next SODA Social event coming up at the Trampery in Shoreditch and the topic will be....

The Key Behind Thriving Fintech

"The Rise of Service Design"

We have some amazing speakers locked in who will be discussing current trends within this space.  As always this is a free event where will be providing drinks and Pizza.  

This event is suitable for those who are familiar with Service Design, have worked with service designers or service design agencies and also those who are service designers. This talk will also be relevant for clients who have engaged with service designers, agencies and consultancies and/or are keen on building this capability internally.  Also those those of you who would like to pursue a career in Service Design. 

Niharika Hariharan - Service Design Lead (Boots, Barclays, Sapient, EY-Seren)   

Niharika is a service designer whose focus is creating tools and methods to create meaningful experiences. She has previously worked with Barclays, Fidelity, Financial Times and O2 to build human centric services and experiences


Reports indicate that 51% of the work run by Service Design agencies never gets implemented ((Design for Service Innovation & Development” reports, 2015).

How can we deliver services that bring together the proposed ideal experiences and actionable strategy to support businesses and users alike?

This talk looks at the current limitations of Service Design as practice and proposes opportunities within the design process, deliverables and method to inject new direction and thinking into this discipline.

Alberta Soranzo - End to End Service Design Director @ LLoyds  

A firm believer that there’s always another way to look at a challenge, Alberta has been hacking things to make them work better for humans since she was a child.

An incorrigible nomad, she's lived in Italy, California and is now based in London. Recently appointed Director of End-to-End Service Design at Lloyds Banking Group, she is excited about the possibility to make a real impact on the financial outcomes of people by looking after the big picture as well as focusing on the very small things that, she says, ‘matter a lot’.


There is a saving crisis across the UK. 

Fintech startups and financial institutions give us plenty of choice when it comes to tools, but we’re still not saving enough. Why is that?

The truth is that saving is, in many ways, against human nature — with that in mind, I want to show you how we can support achieving meaningful financial outcomes by intentionally designing financial services that acknowledge our emotions and help us overcome our fears and biases. 

Aino Hanttu  Service Design Lead @ Futurice 

Aino has designed and developed end-to-end products and services for a variety of industries in Spain, UK, US and Finland. Currently, Aino drives the creation of stellar user experiences and world-class service design in client work at Futurice London. Aino specialises in complex service design projects and is passionate about digital transformation of businesses. She is right at home when facilitating workshops and helping companies transform their culture to lean service creation. 


Aino will be discussing what makes a good Service Designer?